What are the responsibilities and job description for the Marketing Director position at W3Global?
Reno, NV (full-time, primarily in-office)
About The Role:
We are a growing residential and multi-family brokerage in Reno, and we are hiring a Marketing Director to be the brand, campaign, and project engine behind the brokerage. This is not a sales role. Your week is built around drafting great copy, building and running marketing campaigns, scheduling and editing social content, sending mail campaigns, planning and hosting events, and owning the recurring creative and admin work that keeps in front of its audience. You will work directly with the owner and take on interesting one-off projects along the way. Keep reading if you are:
About The Role:
We are a growing residential and multi-family brokerage in Reno, and we are hiring a Marketing Director to be the brand, campaign, and project engine behind the brokerage. This is not a sales role. Your week is built around drafting great copy, building and running marketing campaigns, scheduling and editing social content, sending mail campaigns, planning and hosting events, and owning the recurring creative and admin work that keeps in front of its audience. You will work directly with the owner and take on interesting one-off projects along the way. Keep reading if you are:
- A strong, independent thinker
- A great writer with a genuine eye for design
- Creative and enjoy crafting awesome social media content
- A connector that loves bringing people together
- You love owning a marketing campaign without hand-holding
- You are interested in real estate
- You are comfortable use AI tools as leverage
- Draft campaign copy and schedule email campaigns for the brokerage
- Design and send direct mail campaigns and manage the recurring creative and admin work behind them
- Create ideas, edit, schedule and post social media content, for the brokerage and Wes' personal brand
- Do social media editing in-house (e.g., quickly cut together a reel and post it), and manage virtual assistant editors for bigger projects (e.g., full podcast episode edits) rather than editing those yourself.
- Design flyers, videos thumbnails and graphics for marketing materials using AI tools and design tools such as Canva
- Organize, promote, and administer at least 5 events per year: 4 volunteer client engagement events and the annual Agent Appreciation Event, from logistics and promotion through follow-up.
- Take on assigned marketing projects, such as data enrichment on the owner's contacts or finding new ways to mass email or text for specific promotions to cold audiences.
- Occasional light admin as needed to help out around the office - we're a start-up so we need all hands on deck for little things here and there
- Are a strong writer and content editor who can draft clean email and campaign copy.
- Have a genuine eye for design and know what good looks like.
- Are fluent in Google Workspace and quick to pick up Canva, CapCut/Instagram Edits, email/SMS marketing tools, and similar.
- Are organized and self-directed, and can own a marketing calendar without hand-holding.
- Are comfortable using AI tools as leverage to move faster.
- Can do light editing yourself and are comfortable directing and managing virtual assistant editors for larger production work.
- Are resourceful on one-off projects like data cleanup, enrichment, and finding new outreach channels.
- Are intelligent, learn fast with little to no formal training and figure things out on your own.
- Comfortable with preparing, foreseeing/managing the details, and hosting events
- Are interested in real estate careers and would love to see first-hand what real estate sales and brokerage looks like while earning a salary
- Bonus Pay During 90 Day Probationary Period: $3,000 based on project completion
- Bonus Pay After Probationary Period: Opportunities for bonus pay will be assessed after a 90 day probationary period. They will likely include a mixture of opportunities for permanent salary increases based on brokerage milestone achievements (i.e. agents added, new annual revenue reached, etc) and project completion bonus opportunities
- Hours: averaging 8 hours per day, roughly 40 hours per week with occasional extra days for events (i.e. occasional halfday on Saturday)
- Primarily in person at our Reno office, with some potential for flex
- Reports directly to the owner
- 100% employer-paid health, dental and vision insurance
- 401(k) with company match
- 10 days paid time off (PTO), flexible unpaid PTO
- 5 days paid sick leave
- 10 federal holidays (all excluding Columbus) and 1 state holiday (Nevada Day) observed as PTO
- Benefits and PTO eligibility begin after a 90-day probationary period
- Learn the real estate sales business inside and out while receiving a stable salary and great compensation
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
- Relocation assistance
- Retirement plan
- Vision insurance
Salary : $50,000 - $85,000