What are the responsibilities and job description for the Lifecycle Marketing & CRM Manager ( Email/SMS programs ) position at W3Global?
Lifecycle Marketing & CRM Manager
Location: Tempe, Arizona
Work Arrangement: Full-Time, Onsite (5 Days a Week)
Work Mode: No Hybrid or Remote Options
Position Overview
We are seeking an experienced Lifecycle Marketing & CRM Manager to own and manage lifecycle marketing programs that turn homeowner interest into qualified conversations, booked appointments, and long-term customer relationships.
This individual will be responsible for building and optimizing email/SMS journeys, CRM marketing workflows, and conversion-focused automation across multiple brands, beginning with a flagship home energy subscription brand.
The ideal candidate is a hands-on lifecycle and CRM marketing professional who can independently design, launch, measure, and continuously improve complex customer journeys and marketing automation programs.
Company Overview
A $120M diversified residential energy technology group combining energy infrastructure, software, and customer-facing services. Its growing portfolio includes a flagship home energy subscription brand and other brands serving homeowners.
Key Responsibilities
First 30 Days
Location: Tempe, Arizona
Work Arrangement: Full-Time, Onsite (5 Days a Week)
Work Mode: No Hybrid or Remote Options
Position Overview
We are seeking an experienced Lifecycle Marketing & CRM Manager to own and manage lifecycle marketing programs that turn homeowner interest into qualified conversations, booked appointments, and long-term customer relationships.
This individual will be responsible for building and optimizing email/SMS journeys, CRM marketing workflows, and conversion-focused automation across multiple brands, beginning with a flagship home energy subscription brand.
The ideal candidate is a hands-on lifecycle and CRM marketing professional who can independently design, launch, measure, and continuously improve complex customer journeys and marketing automation programs.
Company Overview
A $120M diversified residential energy technology group combining energy infrastructure, software, and customer-facing services. Its growing portfolio includes a flagship home energy subscription brand and other brands serving homeowners.
Key Responsibilities
- Email, SMS & Lifecycle Marketing
- Build and manage customer segmentation and automated nurture workflows.
- Develop triggered email and SMS campaigns, appointment reminders, and follow-up sequences.
- Create no-show recovery, re-engagement, and customer onboarding communications.
- Optimize customer journeys to improve lead conversion and retention.
- CRM Marketing Operations
- Configure and manage marketing-owned CRM workflows, lead statuses, audience rules, and automation.
- Develop and maintain lead-nurturing processes and marketing automation systems.
- Partner with Sales and Product teams to improve CRM data quality and lead management.
- Manage lead scoring, segmentation, and automated follow-up processes.
- Funnel Optimization & Analytics
- Analyze lead progression, conversion rates, drop-offs, and follow-up speed.
- Monitor campaign performance and identify opportunities to improve conversions.
- Develop and maintain an ongoing testing and optimization roadmap.
- Conduct A/B testing across campaigns, messaging, and customer journeys.
- Campaign Execution
- Build, test, launch, and optimize email and SMS campaigns.
- Develop reusable campaign templates across multiple brands.
- Perform campaign quality assurance (QA) before deployment.
- Ensure consistent campaign execution and performance tracking.
- Marketing Governance & Compliance
- Manage email deliverability, opt-outs, and consent-aware messaging.
- Maintain suppression lists and ensure appropriate audience targeting.
- Document campaign processes, workflows, and automation standards.
- Technical Collaboration
- Identify and communicate integration requirements.
- Collaborate with Engineering teams on website forms, APIs, and event tracking.
- Support CRM reliability and marketing automation integrations.
- 5 years of hands-on experience in lifecycle marketing, CRM operations, marketing automation, or a related field.
- Proven experience building and managing sophisticated email and SMS marketing programs.
- Hands-on experience with HubSpot, Salesforce, or equivalent CRM and marketing automation platforms.
- Strong understanding of lead nurturing, audience segmentation, lead scoring, and CRM data management.
- Experience with email deliverability, consent management, and campaign compliance.
- Knowledge of funnel analytics, A/B testing, campaign QA, and long-cycle lead conversion.
- Ability to independently manage marketing execution across multiple stakeholder teams.
- Strong analytical, communication, organizational, and problem-solving skills.
- Experience in residential energy, solar, home electrification, HVAC, roofing, home services, home financing, or other high-consideration consumer acquisition industries.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Familiarity with offline conversion reporting, CRM webhooks, and API integrations.
- Experience managing lifecycle marketing programs across multiple brands.
First 30 Days
- Audit existing CRM stages, automation workflows, consent processes, reporting, and lead handoffs.
- Identify gaps and opportunities for improving lifecycle marketing operations.
- Launch core lead-nurturing and appointment-related workflows.
- Establish standardized campaign quality assurance processes.
- Independently own lifecycle campaign operations.
- Manage ongoing campaign testing and optimization.
- Establish consistent funnel reporting and performance tracking.
- Location: Tempe, Arizona.
- Employment Type: Full-Time.
- Work Arrangement: Fully onsite, five days per week.
- Remote/Hybrid: Not available.
Salary : $90,000 - $110,000