What are the responsibilities and job description for the Director, Performance Marketing position at Volo Sports?
Job Type: Full Time
Location: New York City
Reports To: Chief Commercial Officer
Annual Salary: $110,000 - $130,000
Company Description
More than 450,000 users Coast to Coast leverage Volo to organize, meet, communicate and play within their community through fitness and social activities. Whether it's a performance sport like soccer, or a social activity like cornhole, Volo provides something real. Real interaction, real activity, real fun, and real impact.
Volo is a movement—for people and by people who want to connect more meaningfully with each other. We are a grassroots uprising, helping others actually see who they’re connecting with, and share experiences over the length of a season.
If you have a desire to make a difference through community and sports, Volo could be your next and final career destination. Come fly with us.
- Ranked Among Inc-5000 Fastest Growing Companies
- Over 450,000 Adult Participants Nationwide
- Partnering with Volo Kids Foundation, to serving more than 20,000 kids in free youth sports programs
- 11 City markets & counting ...
ROLE SUMMARY
Volo Sports is one of the fastest-growing social sports and experiences platforms in the country, and we’re looking for a Performance Marketing Leader who can elevate our acquisition engine, challenge the status quo, and scale our multi-market footprint with a rigorous, data-driven approach.
As the leader of Performance Marketing, you will own all paid growth channels, partnering closely with Brand Growth, Retention/Lifecycle Marketing, B2B, Creative, and Local Market teams to drive efficient, high-quality demand. You’ll architect our performance strategy, roll up your sleeves to execute campaigns, and build a best-in-class measurement and testing framework.
This role requires someone who is as analytical as they are creative, a person who geeks out on CAC:LTV, attribution modeling, and experimentation—but also understands the nuance, emotion, and community-driven nature of what Volo sells. Ideally, you come from a background in hospitality, experiences, sports, or multi-unit consumer brands where the buying cycle doesn’t look like a standard transactional funnel.
Volo is looking for someone who can:
Performance Marketing Strategy & Execution
- Own end-to-end strategy for paid acquisition across digital and offline channels (paid social, paid search, display, video, influencers, OOH, partnerships, etc.).
- Drive channel mix decisions, evaluating where performance marketing is most effective and when it should not be used.
- Be hands-on with campaign management—briefing creative, building audiences, optimizing budgets, and driving measurable improvements.
- Build and maintain a rigorous test-and-learn roadmap, constantly experimenting across channels, creative, messaging, and audiences.
Measurement, Analytics & Optimization
Develop a best-in-class performance measurement structure: attribution, incrementality testing, CAC:LTV modeling, cohort analysis, and dashboarding.
Develop a best-in-class performance measurement structure: attribution, incrementality testing, CAC:LTV modeling, cohort analysis, and dashboarding.
- Own forecasting and performance reporting, ensuring strong visibility across C-suite and cross-functional teams.
- Analyze media mix effectiveness, channel saturation points, and customer journey nuances specific to the Volo product.
- Translate complex insights into actionable recommendations for leadership and partners.
Cross-Functional Partnership
Collaborate with Brand Growth on integrated campaigns and funnel consistency.
Collaborate with Brand Growth on integrated campaigns and funnel consistency.
- Partner with Retention/Lifecycle Marketing to create seamless acquisition-to-retention journeys that maximize revenue and reduce churn.
- Work closely with Creative and Content teams to identify high-converting assets, ensure rapid iteration, and surface insights that inform future storytelling.
- Align with Local Market teams to understand regional nuances, demand patterns, local budgets, and off-channel opportunities.
Large focus on creating lead gen for the B2B offering.
Leadership & Team Development
- Educate peers and leaders on performance marketing best practices, frameworks, and channel economics.
- Build scalable processes, playbooks, and accountability systems that level up the entire commercial organization.
- Potentially build and manage a small team as Volo’s footprint and needs expand.
Channel Innovation & Future-Proofing
- Stay ahead of emerging platforms, tools, and consumer behavior shifts.
- Identify opportunities in new channels (connected TV, experiential, creator commerce, local OOH, partnership-based acquisition, etc.).
- Push the organization to embrace experimentation and challenge outdated definitions of “good performance.”
Your expected skill set & experience:
- 6-10 years of experience in performance marketing, growth marketing, or digital acquisition, ideally with a consumer, hospitality, sports, or experience-focused brand.
- Track record of owning multi-million-dollar budgets and driving efficient CAC and strong LTV.
- Hands-on experience managing campaigns across Meta, Google, TikTok, YouTube, and emerging paid channels; comfort with offline channels highly preferred.
- Deep expertise in analytics and measurement (attribution, MMM, incrementality, cohort modeling).
- Strong partnership skills with creative, brand, and cross-functional teams.
- Obsessed with experimentation, data, and understanding consumer motivations.
- Ability to balance strategic thinking with daily tactical execution.
- Entrepreneurial, curious, and energized by fast-paced, high-growth environments.
“WOW” US WITH
- Background in startups, high-growth
- Operational exposure to high-growth environments and consumer-based industries such as sports, media, or entertainment
- Passion for community, health, and social wellness initiatives
Benefits:
- Health, dental, and vision insurance
- 401(k) Plan
- Paid time off and holidays
- Paid Parental Leave
- Employee discounts on Volo Sports programs and events
- Annual Company Events
Additional information
Volo is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Volo does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Volo also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
Salary : $110 - $130
