Director of Admissions and Marketing

Director of Admissions & Marketing

Location: Woodburn OR. (Onsite)

Schedule: Full-Time

Compensation: $65,000–$90,000 annually (Salaried | Based on Experience & Licensure)

Lead Growth. Build Relationships. Make an Impact.

French Prairie Nursing and Rehab, part of the Volare Health portfolio, is seeking a dynamic and relationship-driven Director of Admissions & Marketing to champion our census growth and elevate our presence in the community.

If you are energized by building partnerships, guiding families through important healthcare decisions, and driving strategic growth — this is your opportunity to lead with purpose.

Why This Role Matters

As Director Of Admissions & Marketing, You Are The Face Of Our Organization In The Community And The Trusted Guide For Families During Critical Transitions. You Will

• Drive occupancy and strategic census growth
• Cultivate strong hospital and referral partnerships
• Lead local marketing initiatives
• Ensure a seamless, compassionate admissions experience
  
  

Your work directly impacts resident care, team stability, and overall facility success.

What You’ll Do

Lead the Admissions Experience

• Manage the full admissions process from initial inquiry to move-in
• Serve as the primary liaison for residents and families
• Ensure accurate documentation and compliance
• Track, analyze, and report census data Build & Strengthen Referral Networks
• Develop relationships with hospitals, case managers, physicians, and community partners
• Identify and pursue new referral opportunities
• Represent the facility at community and networking events Drive Marketing & Brand Awareness
• Create and execute local marketing strategies
• Coordinate community outreach events
• Manage online presence and reputation
• Collaborate with corporate leadership on branding and messaging
  
  

Partner with Internal Teams

• Align census goals with operational leadership
• Provide referral updates and forecasting
• Ensure staff readiness for incoming residents
  
  

What Success Looks Like

• Achieving and exceeding occupancy goals
• Growing and sustaining referral partnerships
• Delivering exceptional family experiences
• Improving systems for efficiency and responsiveness
• Maintaining professional, timely communication across all stakeholders
  
  

What We’re Looking For

Required

• High school diploma or equivalent
• 3–5 years of customer service experience in healthcare
• Strong communication and relationship-building skills
• Ability to thrive in a fast-paced environment
• Understanding of healthcare regulations and medical terminology
  
  

Preferred

• Degree in Healthcare Management, Medical Social Work, Marketing, or related field
• Active LPN license in the state of practice
• Experience in skilled nursing or post-acute care admissions
  
  

What We Offer

We believe in supporting our leaders the same way they support our residents.

• Comprehensive health coverage through the Oregon Trust (affordable individual & family options)
• Company-paid life insurance
• FSA & HSA options
• Generous Paid Time Off
• Bonus opportunity
• Tuition reimbursement
• Unlimited referral bonuses for clinical full-time hires
• A collaborative leadership culture focused on growth and development
  
  

Join a Team That Values Leadership & Heart

At French Prairie Nursing and Rehab, you’re not just filling beds — you’re helping families find care, comfort, and community. If you are a driven professional who thrives on building relationships and making measurable impact, we’d love to connect with you.

Apply today and help shape the future of care in Eugene.