Marketing Analytics and Operations Manager

Position Summary

Vitana is a fast-growing Dental Partnership Organization focused exclusively on Pediatric Dentistry and Orthodontics. We partner with growth-minded doctors and provide support services that help practices scale while maintaining exceptional patient care.

We are seeking a Marketing Analytics & Operations Manager to serve as the technical backbone of our marketing organization.

This role sits at the intersection of marketing, analytics, and operations. The ideal candidate will own marketing measurement, attribution, reporting infrastructure, data integration, and performance insights across a growing portfolio of pediatric dental and orthodontic brands.

This is not a traditional reporting role. We are looking for someone who can connect systems, automate workflows, improve data quality, build scalable dashboards, and help leadership make better decisions through data.

The successful candidate will work closely with the VP of Marketing, Operations team, external agencies, and practice-level stakeholders to ensure marketing performance is accurately measured from click through patient acquisition.

Primary Responsibilitie

sMarketing Analytics & Reportin

• gOwn and maintain Vitana's marketing reporting infrastructure
• .Build and manage executive dashboards in Google Looker Studio
• .Develop KPI scorecards for leadership, operations, and practice-level stakeholders
• .Monitor performance across paid media, SEO, local SEO, websites, lead generation, and patient acquisition
• .Deliver recurring performance reporting and actionable insights
• .Translate complex data into simple business recommendations

.Attribution & Measuremen

• tOwn marketing attribution strategy and implementation
• .Ensure accurate tracking of leads, calls, appointments, new patients, and treatment starts
• .Manage and optimize integrations between
• :Google Ad
• sGoogle Analytics 4 (GA4
• )Google Tag Manage
• rWhatConvert
• sCRM system
• sPatient management system
• sCall tracking and attribution platform
• sThird-party marketing platform
• sImprove visibility into cost per lead, cost per patient acquisition, conversion rates, lead quality, and treatment-start performance

.Marketing Technology & Integration

• sConnect and automate data sources using APIs, webhooks, and integration platforms
• .Build workflows using automation platforms, APIs, and webhooks, including tools such as Zapier
• .Reduce manual reporting and spreadsheet dependency through automation
• .Evaluate and implement new technologies that improve reporting, attribution, and operational efficiency
• .Support implementation of AI-enabled reporting and analytics solutions where appropriate

.Data Quality & Governanc

• eAudit tracking implementations across websites and marketing channels
• .Ensure consistency of events, goals, conversions, attribution rules, and reporting standards
• .Maintain documentation of tracking standards and KPI definitions
• .Identify and resolve data discrepancies and reporting issues
• .Serve as the organization's primary resource for marketing data integrity

.Cross-Functional Partnershi

• pPartner closely with Operations to connect marketing-generated leads to appointments, new patients, treatment starts, and other business outcomes
• .Collaborate with agencies, vendors, and internal team members to improve measurement and performance visibility
• .Support practice-level marketing reviews and leadership presentations
• .Serve as the organization's subject matter expert for marketing analytics, attribution, and reporting
• .Help leadership identify opportunities, trends, risks, and performance gaps through data analysis

.
Required Qualificatio

• ns4 years of experience in marketing analytics, marketing operations, martech, revenue operations, business analytics, or related field
• s.Expert-level proficiency wit
• h:Google Analytics 4 (GA
• 4)Google Tag Manag
• erGoogle Looker Stud
• ioExperience managing marketing attribution and conversion trackin
• g.Experience with Google Ads reporting and offline conversion trackin
• g.Experience working with APIs, webhooks, and marketing technology integration
• s.Strong understanding of marketing funnels and customer acquisition metric
• s.Advanced spreadsheet skills for data preparation, validation, and analysi
• s.Excellent analytical, communication, and presentation skill
• s.Strong mathematical and quantitative reasoning abilitie
• s.Ability to explain complex data and technical concepts to non-technical stakeholder

s.
Preferred Qualificati

• onsExperience in healthcare, dental, orthodontic, DSO, franchise, multi-location, or other service-based organizatio
• ns.Experience wi
• th:Google platfo
• rmsWhatConve
• rtsCRM syst
• emsPatient management syst
• emsMarketing attribution platfo
• rmsCall tracking platfo
• rmsAgency-side analytics, marketing operations, or performance marketing experien
• ce.Experience building automated reporting, dashboards, data integrations, or custom analytics solutions using AI-assisted development tools, scripting languages, or modern data platfor
• ms.Experience supporting executive leadership teams with reporting and business insigh