What are the responsibilities and job description for the Amazon Content and Copy Specialist position at Vitamin World USA Corporation?
The Amazon Content and Copy Specialist will work to Optimize digital sales and organic traffic through digital copy and SEO. for Amazon and Marketplace selling. They’ll apply SEO strategies to increase the organization’s online presence for content and products. This is a highly cross functional role that will work closely with Product Development, Ecommerce, Merchandising teams and more.
The Amazon Content and Copt Specialist will work on site in Vitamin World's Beverly Hills, CA office. The expected annual salary range for this position is $90,000 - $100,000, based on experience and other related considerations.
Primary Responsibilities:
- Creates digital product copy for Amazon, websites, emails, social media, and blogs
- Collaborates with Brand & Marketing, Retail, Ecommerce, Product Development and Merchandising teams to fully understand product and communication needs to optimize customer experience and build brand consistency.
- Use SEO Tools such as SEM RUSH and Helium 10 to create SEO driven digital copy
- Research, writes and edit advertising copy to be used various forms of advertising in both print and digital format
- Able to understand the intended audience and align messaging to the VW brand voice for both technical and marketing purposes
- Identify gaps in content, communicate and plan roll out of content strategy to support Amazon store and or other digital platforms.
- Adapt messaging to fit the platform-specific needs of the targeted audience
- Presents ideas to leadership team and modifies them based on feedback provided
- Generate high utility content that is adaptable to different formats
- Gathers materials necessary to understand projects and competition in the area; analyzes these materials to determine the most effective communications technique.
- Based on assessment, drafts and proposes communications campaigns including include social and online media, print media, direct mail, and other multimedia
- Evaluates success of campaigns when completed
- Performs other related duties as assigned
The ideal candidate will have:
- Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.
- Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
- Must have awareness of Vitamins/Supplements/Sports Nutrition segments
- High sense of urgency, energy and enthusiasm
- Excellent written, verbal and interpersonal communication skills
- Ability to run multiple projects at one time with a proven ability to meet deadlines
- Have the ability to analyze data to drive decision making and direction
- Excellent organizational skills and attention to detail
- Excellent time and project management skills
- Strong creative and writing skills
- Ability to create advertising slogans and copy
- Extensive knowledge of marketing, conversion, and customer acquisition
- Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors
- Ability to optimize search engine keyword searches
- Proficient with Microsoft Office Suite, , and similar related software
- Proficient with SEM RUSH and Helium 10
- Mandarin language skill beneficial but not required
Vitamin World is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Salary : $90,000 - $100,000