What are the responsibilities and job description for the Digital Marketing Specialist position at Vital Design?
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Digital Marketing Specialist
Office Location Portsmouth, NH
Years of Exp 2 Years
Salary Range $50k - $80k
Apply Now
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As a digital marketing specialist, you will be scoping out digital marketing projects, conducting keyword research, competitor research, and assisting with digital marketing strategy for our clients. Your goal is to build strategies and scope projects that will generate more traffic, more leads, and more revenue for our clients.
Our Digital Marketing Specialists Work Directly With Marketing Coordinators, Account Managers, And Project Managers To Scope And Plan Projects That Will Help Our Clients Meet Their Goals. This Could Be Anything From
While the account managers and strategists help lay out high-level strategies to help clients succeed, you’ll assist in creating these strategies as well as helping execute in some scenarios. You’ll be taking high level ideas, and turning them into actionable and well scoped projects. Your work will directly affect our client’s success.
Vital has a 90 day training checklist for this position to help guide education early on. In this position, you’ll be able to leverage the knowledge of other marketing strategists in this position, be involved with weekly team meetings, and develop yourself as a digital marketing professional.
Vital has incredible clients where you can directly see how your work will impact their business, and detailed reporting to measure success. When your strategies have success, you’ll know it, the client will know it; it’s a pretty rewarding feedback loop!
In this role, you will work heavily with internal team members, but you also will be able to present projects, and work with clients on a regular basis.
Responsibilities
Work with account managers, project managers, account strategists and other specialists to create well scoped digital marketing projects.
Have the ability to rapidly learn the ins and outs of our marketing and creative services software systems, including, but not limited to:
Google Analytics
WordPress
Google Tag Manager
Magento
HubSpot
SalesForce
Moz / SEMRush / aHrefs
Hotjar
OptinMonster
MailChimp
Gather Content
JIRA
And more
Personal Skills & Abilities
Our strongest specialists have excellent time management and communication skills in-person and digitally.
A fast thinking, logical, and analytical mind will have success in this role.
Exceptional attention to detail is a requirement.
Be organized and a great multi-tasker.
A humble, down-to-earth attitude when learning and asking questions in order to grow and contribute to Vital’s process, projects, and strategies.
The ability to take ownership of a task and carry it through to the finish line.
Possess the flexibility to smoothly respond to changing deadlines and priorities.
Be process-focused, with the ability to execute multiple complex projects at once.
Be a reliable team player who is prepared to collaborate and work closely with a vibrant and creative team.
An Ideal Candidate Will
Be inbound marketing certified (via HubSpot)
Have an understanding of basic digital marketing and website-building related terms and strategies like:
Blogging / Content Marketing
Search engine optimization (SEO)
Conversion rate optimization (CRO)
Link building
Email marketing
Social media marketing
Paid Media
Be proficient in Google Suite, particularly Google Docs, Sheets and Slides and more.
Have some comfort with WordPress.
Have a working knowledge of Google Analytics and how it can track and measure performance at a basic level. The ability to find trends and patterns within data is a huge plus.
Have knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.
Have knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, and Opt-In Monster.
Have some experience with quality testing websites and effectively documenting issues.
Familiarity with the following programs is a plus: JIRA, Gather Content
To learn more about us and apply for this position, go to our jobs page.
If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and include your salary requirements.
Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
Accepted file types: pdf, doc, docx, jpg, png, Max. file size: 10 MB.
We guarantee 100% privacy. Your information will not be shared. We'll treat your information with the utmost respect; we won't sell it, rent it or let it eat junk food.
Digital Marketing Specialist
Office Location Portsmouth, NH
Years of Exp 2 Years
Salary Range $50k - $80k
Apply Now
Share
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As a digital marketing specialist, you will be scoping out digital marketing projects, conducting keyword research, competitor research, and assisting with digital marketing strategy for our clients. Your goal is to build strategies and scope projects that will generate more traffic, more leads, and more revenue for our clients.
Our Digital Marketing Specialists Work Directly With Marketing Coordinators, Account Managers, And Project Managers To Scope And Plan Projects That Will Help Our Clients Meet Their Goals. This Could Be Anything From
- Scoping blog posts, new web pages, page updates, paid media campaigns, lead nurture workflows, video projects, eBooks, webinars and other content
- Conducting keyword research
- Conducting competitor research
- Increasing the number of external links to a client’s website (link building)
- Learn and conduct strategy for SEO, CRO, email, link building and paid ads
- Earning certifications and specializations in SEO, CRO, email, link building, and paid ads (improving your overall digital marketing knowledge)
While the account managers and strategists help lay out high-level strategies to help clients succeed, you’ll assist in creating these strategies as well as helping execute in some scenarios. You’ll be taking high level ideas, and turning them into actionable and well scoped projects. Your work will directly affect our client’s success.
Vital has a 90 day training checklist for this position to help guide education early on. In this position, you’ll be able to leverage the knowledge of other marketing strategists in this position, be involved with weekly team meetings, and develop yourself as a digital marketing professional.
Vital has incredible clients where you can directly see how your work will impact their business, and detailed reporting to measure success. When your strategies have success, you’ll know it, the client will know it; it’s a pretty rewarding feedback loop!
In this role, you will work heavily with internal team members, but you also will be able to present projects, and work with clients on a regular basis.
Responsibilities
Work with account managers, project managers, account strategists and other specialists to create well scoped digital marketing projects.
- Deliver marketing project briefs that drive results
- Present project briefs clearly to both internal team members, and to clients
- Adhere to Vital’s core values:
- Client Advocates
- Marketing Nerds
- Humble
- High Standards
- Supportive Teammates
Have the ability to rapidly learn the ins and outs of our marketing and creative services software systems, including, but not limited to:
Google Analytics
WordPress
Google Tag Manager
Magento
HubSpot
SalesForce
Moz / SEMRush / aHrefs
Hotjar
OptinMonster
MailChimp
Gather Content
JIRA
And more
Personal Skills & Abilities
Our strongest specialists have excellent time management and communication skills in-person and digitally.
A fast thinking, logical, and analytical mind will have success in this role.
Exceptional attention to detail is a requirement.
Be organized and a great multi-tasker.
A humble, down-to-earth attitude when learning and asking questions in order to grow and contribute to Vital’s process, projects, and strategies.
The ability to take ownership of a task and carry it through to the finish line.
Possess the flexibility to smoothly respond to changing deadlines and priorities.
Be process-focused, with the ability to execute multiple complex projects at once.
Be a reliable team player who is prepared to collaborate and work closely with a vibrant and creative team.
An Ideal Candidate Will
Be inbound marketing certified (via HubSpot)
Have an understanding of basic digital marketing and website-building related terms and strategies like:
Blogging / Content Marketing
Search engine optimization (SEO)
Conversion rate optimization (CRO)
Link building
Email marketing
Social media marketing
Paid Media
Be proficient in Google Suite, particularly Google Docs, Sheets and Slides and more.
Have some comfort with WordPress.
Have a working knowledge of Google Analytics and how it can track and measure performance at a basic level. The ability to find trends and patterns within data is a huge plus.
Have knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.
Have knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, and Opt-In Monster.
Have some experience with quality testing websites and effectively documenting issues.
Familiarity with the following programs is a plus: JIRA, Gather Content
To learn more about us and apply for this position, go to our jobs page.
If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and include your salary requirements.
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We guarantee 100% privacy. Your information will not be shared. We'll treat your information with the utmost respect; we won't sell it, rent it or let it eat junk food.
Salary : $50,000 - $80,000
