Associate Product Manager

How many companies can say they've been in business for over 177 years?

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction throughout the product lifecycle for their assigned product portfolio with the U.S. Defines and implements a 12-18-month product strategy that provides long-term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner; manage the current year operational plans; partner with other functions to achieve desired results. In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products.

Sound Interesting? Here's what you'll do:

• Gather and analyze market information and identify market opportunities

• Introduce new products and forecast associated revenue.

• Oversee day-to-day product management activities. Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures)

• Monitor the sales and turnover development of the assigned product segments

• Manage product discontinuation roadmap

• Develop positioning messaging

• Business/category needs assessment and recommended solutions

• Oversee pricing strategy based on market demand and competitive environment

• Interface with the Global product team

• Oversee and contribute to the production of technical B2B and B2C collateral and materials

• Develop financial business cases for all new products including corporate approvals

• Provide project Leadership for cross-functional initiatives

• Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams.

• Complete all relevant documentation and get approvals from direct manager and any required leadership team members. Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell-in/training presentations, and customer-facing materials.

• Collaborate with marketing and sales to generate ideas for campaigns.

• Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM, SalesForce,...)

• Create compelling and clear PowerPoint presentations and business cases.

• Generate copy and content for collateral and campaigns.

• Support the Sales Organization in the preparation of Program and Promotional training materials, including format, content, and delivery.

• Develop promotional collateral to market promotions to targeted prospects, utilizing appropriate online and offline vehicles.

• Effectively maintains good working relationships with a network field Sales Representatives and key stakeholders

• Some "interest in science/technology" in order to demonstrate a deep understanding of how products are made and what features distinguish them

• Conduct and report post-promotion analysis including ROI metrics.

• Effective at delivering presentations to mid-large audiences

• Follows safety standards and reports any safety concerns to leadership

Your ZEISS Recruiting Team:

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).