What are the responsibilities and job description for the Sr. Manager, Client Marketing, Nationals position at Visa?
- Build and nurture individual and team expertise across Marketing Services pillars – e.g., research and insights, marketing strategy, campaign development, campaign delivery and optimization and campaign measurement
- Serve as the subject matter expert in sponsorships, events, and experiential marketing for the Marketing Services Delivery team work across the business (Global, North America and US Client Marketing) to capture and transfer expert knowledge, insights, and best practices
- Work collaboratively with Business Development teams on account level planning
- Provide expertise on delivering campaigns across the marketing funnel (i.e., awareness through loyalty) and across channels (e.g., digital, TV, email, etc.)
- Identify and develop scalable delivery frameworks to improve speed to market, ensure work is delivered efficiently and executed flawlessly
- Provide marketing thought leadership and expert project management skills to develop and implement marketing programs on behalf of Clients – e.g., researchand insights, marketing strategy, campaign development, campaign delivery and optimization and campaign measurement
- Establish a collaborative feedback loop with Marketing Services Business Development and other key delivery stakeholders, champion continuous improvement of Sales x Delivery operating model
- Assist in developing processes to enhance working model with internal agency team to improve speed to market while ensuring creative output reflects Visa payments marketing expertise and aligns to Client program objectives
- Nurture, grow and deepen Client relationships establish US Client Marketing as preferred marketing partner of choice among our clients
- Build and optimize Marketing Services Delivery reporting solutions designed to monitor and track team productivity and efficiency
- Manage the implementation and tracking of Client engagement audits recommend process enhancements to improve future performance
- Evaluate post-engagement Client survey scores collaborate with team to identify and implement enhancements to improve future performance
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.