What are the responsibilities and job description for the Marketing Services Analyst - LAC position at Visa?
We are seeking a Marketing Services Analyst to be part of the Commercialization and Go To Market Team. This team leads strategic initiatives that expand and enhance our Marketing Services portfolio in LAC.
In this position you will support the development commercialization and adoption of new marketing services capabilities across LAC. Your work will include conducting market and performance analyses building executive ready materials maintaining best practice resources and coordinating cross functional execution. This role suits a detail oriented self-starter with strong analytical skills and a passion for marketing innovation and technology.
Essential Functions
Support strategic initiatives to advance Marketing Services capabilities by conducting research sizing opportunities and building business cases and ROI models. Track and analyze adoption and performance of new capabilities develop dashboards and insights to inform decisions and iteration. Maintain and update internal toolkits playbooks and best practice libraries for marketing strategy creative development and use cases. Assist in evaluating sponsorships and partnerships audience fit benchmarks measurement plans and prepare recommendations. Coordinate cross functional workstreams Brand Digital Experiences Sponsorships Insights and Analytics Finance Visa Consulting and Analytics to ensure on time high quality deliverables. Create executive ready presentations memos and go to market materials that clearly articulate value propositions and client impact. Support pilots and proofs of concept for emerging marketing technologies including AI applications capture learnings and scale recommendations. Contribute to knowledge sharing forums and communities of practice across Global Marketing Services.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.