Demo

Manager, Commercialization & GTM

Visa
Atlanta, GA Full Time
POSTED ON 9/12/2025
AVAILABLE BEFORE 10/11/2025

A Manager in North America Consumer Payments Organization will play a critical role in bringing best-in-class payment products and solutions to the North America region that support a wide variety of Visa’s clients, including our merchant, issuing and processing partners. You will be responsible for commercialization and go-to-market strategy of various consumer payment products and services in the North America region. You will support the crafting of an executable strategy for Visa’s digital products and capabilities to ensure that the solutions meet the needs of our diverse North American clients. You will develop localized product and go-to-market strategies, commercial constructs (i.e. pricing, contracting), planning prioritization and governance infrastructure, and drive large-scale cross-functional efforts, to successfully launch and bring Visa solutions to scale. You will also be responsible for utilizing your deep industry, market and product expertise, to proactively educate the Visa organization on developments in digital commerce, emerging themes and partnership opportunities.

As a member of the North America Consumer Payments Organization, Visa’s North America Product leadership team will rely on you to keep a pulse on the ever-evolving market needs and trends of the complex North American digital commerce market. The role requires considerable cross-functional collaboration (engaging a wide variety of internal partners, including Global Product, Strategy, Innovation & Strategic Partnerships ,Pricing, Legal and Government Relations, along with clients, industry leading brands, and technology platform providers), superb project and client management skills, ability to operate proactively in a highly ambiguous environment, and flexibility to respond to marketplace events in a complex and evolving industry. We’re looking for a creative strategists who can pull insight and perspective from all players across the ecosystem to turn strategy into execution and take Visa’s digital capabilities to its next level. You are passionate about the acceleration of digital and the immense opportunity for growth and innovation in the space and you believe in the impact that Visa can have on its clients and the ecosystem as a whole.

Responsibilities

  • Define market requirements for the launch of consumer payment products and provide feedback to global product teams

  • Work with global product to develop a localized view of products

  • Evaluate product related regulatory and operational risks, adherence to Visa Rules, and IP considerations

  • Develop client segmentation / targeting criteria and considerations

  • Commercialize and rollout bundled product solutions, to deliver even greater value for Visa’s clients

  • Develop pilot framework and strategy, launch communications plan and execution framework

  • Coordinate budgeting and incentives asks across solutions and product areas

  • Orchestrate cross-functional coordination to execute pilots and formal product launches, as well as to accelerate product adoption

  • Develop and disseminate materials to educate internal and external stakeholders on new product offerings

  • Leverage learnings across product launches to develop a Go-To-Market Playbook

  • Partner with the client solutions team for new products, pilot product introduction, exploration and interest

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

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