Director, Value Added Services - Product Commercialization and Solutioning

This Director will be a key member of Visa’s Issuing Solutions Product Office, which is accountable for financial and operational performance of products in North America.

This role will be specifically responsible for Product Solutioning and Commercialization of Visa’s Loyalty (e.g. offers, points management, and engagement solutions) and Digital Issuing Solutions (e.g. digital banking capabilities delivered via Visa’s Digital SDK) to tell the story of how they come together to solve client needs/use cases through various channels (critically including direct client conversations).  This individual will also work closely with other leaders across the team to provide relevant market insights, intake and triage of client needs, coordinate product roadmaps, and share feedback on ongoing go-to-market efforts.

The ideal candidate has organizational savvy and interpersonal skills to build fast rapport and credibility.  Close collaboration with both regional and global leaders is essential, as is a deep experience in Product Development and Client Engagement.  The focus of the role is regional delivery of client-relevant solutions, however, this candidate must also have a solid grasp of the commercial dynamics to generate sustained, scalable revenue streams from these solutions.  A commercial mindset is especially key to help extend the value of Visa’s Issuing Solutions for future growth.

Strong candidates are versatile team-players who learn fast, have high EQ and IQ, and carry a demonstrated record of driving workstreams. This position can be based in the San Francisco Bay area with limited travel expected.

What we expect of you day-to-day:

• Lead workstreams and projects related to a multi-year strategy for the North America VAS business, which considers nuances relevant to the region (e.g., fintech ecosystem, available payment methods, local banking regulation, mix of digital payments, issuer ecosystem, opportunities for inorganic growth)

  • Work closely with cross-functional and regional teams on strategic projects, bringing timely and useful insight and analytical support

  • Support development of business cases to support prioritization efforts

• Support and deliver regional product roadmaps that extend Visa's relevance beyond our core network assets. This includes:

  • Build creative and impactful solutions by integrating insights across Visa's many expert functional resources and supporting collaborative solution development

  • Be the conduit for synthesizing client feedback for product requirements to ensure that the voice of the customer is represented

  • Serve as the intake channel for sales teams’ requests into enhancements and new product prioritization efforts (including understanding options and true needs)

• Partner with regional Commercialization leaders to build, execute, and monitor go-to-market motions so Solutions are easy to sell and easy to buy. This includes:

  • Support Go-To-Market (GTM) strategy development, informed by and based on client segmentation analysis, market sizing and competitive landscape & implications

  • Develop use-case, segment, and client-specific perspectives on solutions that solve key client problems/needs

  • Inform pricing guidelines with market intelligence

• Help architect client-centric joint solutions including build, implementation, and post-launch optimization:

  • Support sales teams in understanding clients' business and technical needs and defining solutions to meet them

  • Link Issuing Solutions with other Visa Product Domains and Client Segments to provide greatest value to the client

• Manage day-to-day project and team activities to meet milestones and timelines

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Visa will accept applications for this role until at least November 22, 2025.