Director, Business Planning & Operations

The Director of Strategy and Ops will lead the development of forward-looking Marketing strategy and narrative in support of 2030 Strategy based on themes, cultural and commerce trends, and emerging customer & client needs through seamless cross functional collaboration with Sales, Product regional & global Teams. The Director will own workstreams of key strategic initiatives (e.g., Consumer & B2B marketing strategy development, client and leadership forums) and ensure the NA Marketing leadership team is equipped with data and insights to meet the business & brand objectives. This person is expected to work horizontally, scaling the frameworks, tools, and processes that empower Marketing function to deliver growth imperatives. This role is ideal for someone passionate about building the connective tissue that enables high-performing organizations.

The position reports to the Senior Director of Marketing Strategy, Planning and Ops and will be based in Visa’s San Francisco, California. The Strategy, Planning and Ops team partners with Marketing leadership to: (1) develop and refine the overarching medium-term and long-term marketing strategy to tackle the toughest strategic questions facing Visa’s business in the U.S. and Canada. (2) design and manage a cohesive operating plan, and (3) address matters that require executive attention. Strong candidates are versatile team-players who learn fast, have high EQ and IQ, and carry a demonstrated record of driving workstreams.

 Essential Functions

• To power the next phase of Visa’s growth, continue to develop and refine a clear marketing strategy to leverage Visa’s historic strength in consumer and B2B payments to re-position the brand as a leader in all forms of digital payments and money movement.
• Provide functional thought leadership to NA CMO and Marketing Leadership team to tackle toughest strategic challenges including brand strength, consumer and B2B trends
• Work with marketing leadership to construct and maintain a coherent view of market opportunity and our ability to address them by customer segment and market, incorporating market/competitive intelligence, and customer insights/VOC, and potential threats
• Set and manage OKRs/KPIs for marketing initiatives related to 2030 Strategy, track performance, and drive corrective actions  
• Define and own the learning agenda in partnership with Insights and Analytics team to drive innovation and leadership of Visa’s Brand among these next gen of consumers and strategic segments
• Advance AI in NAM organization—prioritize use cases, define guardrails and success metrics, pilot and scale within approved tools
• Structure and solve a wide array of business problems by collaborating with a range of internal stakeholders. Organize and prioritize critical information, issues, and data to facilitate efficient decision making. Build out unique, creative, and impactful recommendations.
• Create and deliver executive updates—concise, decision‑ready readouts with impacts, risks, and clear asks

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.