Marketing Director

About VirtuAlly

VirtuAlly was founded in 2017 as a spinout from the Medical University of South Carolina, home to one of the nation’s two Telehealth Centers of Excellence. VirtuAlly is a pioneer in redefining virtual care— leveraging next-generation technology and innovation with compassion and human caring. We’re committed to protecting the lives entrusted to our care, ensuring each patient experiences attentive, quality care while every caregiver is equipped with the tools and confidence to excel.

Through cutting-edge virtual staffing solutions, we inspire, assist and elevate healthcare teams, allowing them to concentrate on their most important priority: their patients. We’re more than just a service. We stand alongside your teams as a trusted Ally, offering collaborative, customized, virtual caring solutions for a new and dynamic world of healthcare

Mission and Vision

Our mission is infusing next-generation technology and compassion into the world of virtual caring™ and our vision is to lead the way in virtual patient care evolution.

What We Do

Virtual Nursing

Experienced nurses providing remote clinical support, patient education, and discharge coordination to improve efficiency and patient outcomes.

Telesitting

Scalable, real-time patient monitoring command center to reduce falls, enhance safety, and cut sitter costs.

Position Summary

The Senior Marketing Manager plays a critical role in shaping and executing the company’s marketing strategy while also managing day-to-day activities that drive brand awareness, engagement, and demand generation. This role combines strategic leadership with hands-on execution, making it ideal for a seasoned marketer who can oversee big-picture initiatives while remaining deeply involved in campaign delivery and performance optimization.

Essential Functions

These are the core duties of the Senior Marketing Manager role that an employee must be able to perform, with or without reasonable accommodation:

• Develop and execute a comprehensive marketing strategy aligned with business goals and revenue targets.
• Define KPIs, monitor performance, and regularly report results to leadership.
• Manage the marketing budget and oversee relationships with agencies and external partners.
• Optimize and expand the marketing technology stack to support growth.
• Plan and execute multi-channel digital marketing campaigns (PR, email, social media, website, paid search). Develop and manage CRM-based outreach campaigns and measure marketing ROI through data-driven reporting.
• Track and report campaign performance using HubSpot, Google Analytics, and other tools.
• Manage media relations and create thought leadership opportunities (e.g., white papers, case studies, blogs).
• Partner with sales leadership to refine collateral, improve sales enablement, and align marketing initiatives with revenue goals.
• Collaborate with internal teams to ensure brand consistency across all materials, customer training, and communications.
  
  
  

Additional Responsibilities

These are secondary or supportive tasks that may be assigned as needed but are not core to the role:

• Support event and tradeshow management, including logistics, communications, and post-event follow-up.
• Assist with CRM (HubSpot) optimization and marketing automation initiatives.
• Provide marketing administrative support, including asset organization and database cleanup.
• Travel with sales and training staff to better understand customer needs.
• Track industry trends and competitor activity to inform strategy.
• Help educate employees on marketing initiatives and the importance of brand alignment.
• Provide presentation and event support for executive and leadership appearances (e.g., stage presentations, speaking engagements, conferences).
  
  
  

Required Qualifications

Candidates must meet the following minimum qualifications to be considered:

• Bachelor’s degree or equivalent experience in Marketing, Communications, or related field.
• 8–12 years of marketing experience, preferably in startups or high-growth companies.
• 3 years in a supervisory or management role, ideally overseeing client-facing teams.
• Healthcare marketing experience, particularly in direct patient care settings (hospitals, post-acute care, ambulatory care).
• Experience marketing a service or technology directly to healthcare systems, hospitals, or similar provider organizations.
• Exceptional communication and presentation skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience managing and directing agencies or external partners.
• Proficiency with HubSpot CRM/Marketing Hub, and familiarity with tools such as PowerPoint, Canva, WordPress, Google Analytics, and social media scheduling platforms.
• Ability to manage conflict, problem-solve, and drive resolution in high-stakes environments.
• Self-starter, comfortable working in a fast-paced, remote-friendly environment.
  
  
  

Preferred Qualifications

Additional skills, experience, or credentials that are desirable but not mandatory:

• Experience leading large-scale campaigns with measurable ROI.
• Familiarity with emerging marketing technologies and automation platforms.
  
  
  

Additional Information

The duties listed are intended to describe the essential functions of the position. Additional duties may be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description outlines key duties but may be adjusted as business needs evolve.

This role can be delivered remotely or at one of our two office locations (Charleston, Orlando) and will initially report to the CEO.

This role requires the ability to travel or be on-site up to 25% of the time for events, presentations, and team collaboration.