Product Marketing Manager

HYBRID ROLE - based in the NYC Metropolitan Area, expected to work at least 2 days a week out of our Midtown NYC offices, with travel periodically for client-facing marketing events and conferences.

Virtual Incentives is seeking a Product Marketing Manager to support the development and execution of product marketing initiatives that communicate the value of our platform to customers, partners, and prospects.

At Virtual Incentives, we work with some of the world’s leading brands—from Fortune 100 companies to innovative technology platforms—to deliver global incentive and rewards solutions. We are a successful software company with a start-up mindset, focused on innovation, collaboration, and delivering meaningful impact for our clients.

This role is ideal for a marketing professional who is passionate about product storytelling, go-to-market strategy, and customer value messaging. The Product Marketing Manager will collaborate with teams across Product, Marketing, Account Management, and Business Development to help position our solutions in the market and own the launch and promotion of new capabilities.

The role offers strong exposure to product marketing strategy, SaaS marketing, and cross-functional collaboration, making it an excellent opportunity for someone looking to grow their career in product marketing within a scaling technology company.

Key Areas of Responsibility

Product Messaging & Positioning

• Own the development of clear, compelling product messaging that communicates the value of Virtual Incentives’ solutions to target audiences.
• Assist in creating product positioning and messaging frameworks that differentiate our platform in the market.
• Help translate product features into customer-focused benefits and use cases.

Go-To-Market Ownership

• Assist in planning and executing product launches and go-to-market initiatives for new features, enhancements, and solutions.
• Collaborate with Product and Marketing teams to develop launch plans, internal enablement materials, and marketing campaigns.
• Own cross-functional coordination to ensure successful product rollouts.
• Business Development & Account Enablement
• Develop and maintain product marketing assets that support Account Management and Business Development teams, including product one-pagers, pitch decks, competitive positioning materials, case studies, and solution briefs.
• Own and maintain a centralized product knowledge base, ensuring internal teams have easy access to accurate, up-to-date product information, messaging, and resources.
• Partner with Account Management and Business Development to ensure messaging reflects real-world client needs, use cases, and market feedback.

Content & Thought Leadership

• Partner with the marketing team to develop product-focused content, including blog posts, product pages, website updates, and customer success stories.
• Assist in communicating product updates and new capabilities across marketing channels.

Market & Competitive Insights

• Conduct research on industry trends, competitive offerings, and customer needs to inform product positioning.
• Monitor competitive messaging and product updates to help refine Virtual Incentives’ differentiation in the market.
• Own the development of internal insights and materials that keep the team informed about market developments.

Key Attributes

• Strong written and verbal communication skills
• Ability to translate technical product features into clear business value
• Strong organizational and project management skills
• Comfortable collaborating with cross-functional teams
• Analytical mindset with the ability to synthesize research and insights
• Enthusiasm for learning and growing in a fast-paced technology environment

Requirements

• 3 years of experience in a dedicated Product Marketing role within a B2B organization; fintech or payments industry experience preferred
• Proven experience supporting product launches, go-to-market campaigns, and sales enablement initiatives
• Strong written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messaging
• Highly organized with the ability to manage multiple projects, priorities, and deadlines simultaneously
• Experience with marketing and business platforms such as HubSpot, CRM systems, Figma, Adobe Creative Suite, and Looker Studio; basic SQL knowledge preferred.
• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

Why Join Virtual Incentives

At Virtual Incentives, we care about our team as individuals and as members of families and communities—not just colleagues. We aim to create an environment where team members feel supported, empowered, and able to grow their careers.

Our benefits package is designed to support team members both professionally and personally:

• Comprehensive medical coverage with six plan options, with the company covering the majority of premiums for team members and their families
• Dental and vision coverage with 90% of premiums paid by the company
• 100% company-paid life insurance
• 401(k) with company contribution
• Flexible hybrid work environment
• Performance-based bonus opportunities
• Virtual Incentives employee rewards program, allowing team members to experience the same incentives platform we deliver to customers
• Compensation

Total compensation ranges from $90k–$125k, including bonus potential, and is commensurate with experience and location.

In addition to base salary, team members will be eligible for:

Performance-based bonus opportunities

Company 401(k) contributions

Comprehensive health benefits

Participation in the Virtual Incentives employee rewards program

This role offers strong exposure to product marketing strategy, go-to-market planning, and SaaS product positioning, providing significant growth opportunities as the company continues to scale.

Work Authorization

At this time, we are unable to offer visa sponsorship. Candidates must be authorized to work in the United States without current or future sponsorship.

Equal Employment Opportunity

Virtual Incentives is committed to fostering an inclusive environment that values diverse perspectives, backgrounds, and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.