What are the responsibilities and job description for the Hotel General Manager position at Virtelle Hospitality?
Virtelle Hospitality is in search of an energetic and experienced General Manager for the Element Asheville Downtown. Candidates likely have not seen an opportunity for a General Manager job within the Virtelle Hospitality group of hotels – this is because we truly live up to our service culture and many of our team members have long tenures within our group. This is a unique opportunity for an innovative General Manager to join our team. Candidates are strongly encourages to send a cover letter to rfoster@virtelle.com in tandem with any application through Indeed.
Asheville is a favorite destination for travelers who appreciate nature and seek outdoor adventures like hiking, biking, and exploring. Element hotels are known for their commitment to sustainability and eco-friendly practices. These properties boast spacious modern interiors and supply a variety of health-conscious dining and recreational options. Consequently, leading the Element Asheville Downtown as its General Manager offers a unique chance to create lasting and meaningful experiences for guests visiting this area. As a downtown property, the General Manager of this hotel must excel in the following five areas of focus;
- Financial Management
- Community Engagement
- Team Member Engagement
- Operational Excellence
- Cultivating Outstanding Guest Experiences
Responsibilities:
General
- Oversee and guide the overall success and performance of the hotel
- Financial Success
- Guest Satisfaction
- Employee Engagement
- Liaise with management company to set and achieve hotel goals – continually collaborating with sales, revenue management, human resources and company executives
- Maximize team potential by balancing operations with guest, employee, brand & owner satisfaction
Financial Management
- Monitor market trends and conduct competitor analysis to ensure competitive pricing/offerings and identify potential opportunities
- Identify new business opportunities and strategies to increase occupancy, ADR and overall revenue
- Maintain strong relationships with key clients and business partners to drive repeat business & referrals
- Develop and manage budgets for each department
- Mentor department managers to keep expenses within target levels
- Monitor operational costs and implement cost-saving measures where possible without compromising guest experiences.
- Excellent understanding of cashflow, budget/forecasting, and fiscal control
Community Engagement
- The General Manager will identify new opportunities to engage with and support our community, building brand awareness and generating new business
- Identify community partnerships that can offer unique guest experiences & promote sustainability.
- Promote participation in company-sponsored volunteer opportunities, championing social responsibility and the Virtelle Culture of Service
Team member engagement
- Lead, coach and develop a high-performing team that delivers exceptional guest service
- Foster a supportive and inclusive work environment in alignment with Virtelle’s Culture of Service
- Promote a culture of excellence, continual improvement and accountability
- Recognize and reward team member contributions and achievements
- Identify high-potential team members – cultivating a leadership pipeline
- Mentor and guide the professional development of department leaders
- Address and resolve team member concerns and conflicts with empathy and fairness
- Develop and implement strategies to improve employee retention and reduce turnover
- Leverage the genuine company commitment to work-life balance, job satisfaction and overall team member well-being
Operational Excellence
- Oversee daily operations to ensure all departments are running efficiently and to standards
- Ensure compliance with company policies, industry regulations, and health and safety standards
- Consistently align operations with the brand standards and values, leveraging that which makes Element unique within the market
- Maintain accurate and compliant records throughout the employee lifecycle
- Manage daily operations in alignment with annual brand QA standards & Virtelle’s standards
- Maintain a well-kept hotel with focus on preventative maintenance and cleanliness
- Understanding of inventory control and labor management
Cultivating Outstanding Guest Experiences
- Drive operations and accountability to ensure consistent delivery of the highest standards of guest service
- Monitor guest feedback, identify opportunities, and implement strategies to address concerns
- Develop opportunities to exceed guest expectations
- Manage online reputation by actively monitoring & responding to guest reviews and inquiries
- Maintain and enhance the hotel reputation through positive guest interactions and proactive resolution of issues.
Qualifications:
The ideal candidate for the General Manager at the Element Asheville Downtown will have demonstrated experience in the following areas.
- Minimum of 5 years of experience in hotel management, with at least 2 years as a General Manager at a Marriott property. Proven ability to lead, motivate, develop and manage a diverse team of hospitality professionals.
- Strong financial acumen
- Demonstrated experience in managing budgets, financial reporting, and revenue optimization.
- Proven track record of driving revenue growth and fiscal control
- Excellent interpersonal and communication skills
- Proven ability to build and maintain relationships with guests, staff, and stakeholders.
- Exceptional problem-solving and decision-making skills- with a customer-focused mindset.
- Knowledge of hotel operations, including front office, housekeeping, food and beverage, sales and marketing and operational KPI’s.
- Familiarity with hotel management software and systems, such as PMS systems.
- Previous experience with Marriott brand properties preferred but not required
- Strong organizational and time-management skills, with the ability to prioritize and delegate tasks effectively.
- A commitment to delivering a high level of guest satisfaction and maintaining a positive hotel reputation.
- Technical aptitude – experience in Microsoft Office & Online Suite of Applications required
- In-depth knowledge of Excel preferred
Compensation & Benefits:
The ideal candidate for this role with be an experienced and passionate hospitality professional. Virtelle Hospitality is seeking the best candidate for the role and thus compensation will be determined commensurate with experience, starting at $85,000. In addition to the salary offered for this role, Virtelle managed properties offer a competitive benefits package. We value your health and well-being and invest in you.
Virtelle contributes significantly to the two PPO medical plans, keeping healthcare premiums low. Additionally, we offer a $15,000 basic life insurance policy Free to you and Free access to Mental Health Care through the Employee Assistance Network. Additional benefits available include;
- Dental insurance
- Vision insurance
- Pet insurance
- Ancillary life insurance
- Free parking
- Paid Time Off
- Travel benefits
- Growth potential
Job Type: Full-time
Pay: From $85,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Tuition reimbursement
- Vision insurance
Schedule:
- 10 hour shift
- 8 hour shift
- Day shift
- Evening shift
- Morning shift
- Night shift
- Weekends as needed
Work Location: In person
Salary : $85,000