Sr. Manager, Market Research and Insights

At Viridian, we are focused on developing best-in-class medicines for people living with autoimmune and rare diseases. Leveraging our team’s expertise in antibody discovery and engineering, we have created a robust pipeline of differentiated investigational therapeutic candidates for well-validated targets.

Reporting to the Senior Director Forecasting, Analytics and Market Insights, the Senior Manager, Market Research & Insights will play a pivotal role in informing commercial launch strategy and supporting ongoing brand performance by leading the development and execution of a comprehensive, integrated insights plan. This individual will proactively identify critical business questions, design robust market research strategies to address them, and translate findings into clear, actionable recommendations that drive business decisions. The ideal candidate will ensure insights are embedded within the brand planning process and long-range forecasting, serving as a trusted strategic partner to cross-functional leadership and a key driver of data-informed commercial execution.

This role is based in our Waltham, MA headquarters. Our office-based employees are required to work in the office three (3) days a week.

Responsibilities (including, but not limited to):

• Design, execute, and oversee qualitative and quantitative primary market research studies (e.g., message testing, positioning, demand study, segmentation, ATU tracking etc)
• Proactively identify critical business questions and define research approaches to inform strategic decisions
• Ensure methodological rigor, statistical validity, and actionable outputs from all research initiatives
• Lead selection and management of vendors, ensure projects are delivered on-time and within budget
• Present complex quantitative and qualitative findings in a concise, actionable format to brand teams and senior leadership
• Conduct ongoing assessments of brand performance, both pre- and post-launch, to ensure responsiveness to market dynamics and evolving customer needs
• Synthesize insights from multiple data sources, including market research, claims data, and internal analytics, to develop cohesive narratives and strategic recommendations
• Serve as a trusted strategic partner to the Marketing team, providing objective insights and contributing significantly to the situation analysis in the Brand Planning process
• Contribute key assumptions and insights that inform Long-Range Planning (LRP) and revenue forecasting
• Conduct ad-hoc analytics to monitor brand performance and market dynamics

Qualifications:

• Requires a Bachelor’s degree (advanced degree preferred (MBA or related field)), with 5 years of progressive experience in primary market research, market insight and analytics or related roles in the biotech/pharmaceutical industry
• Experience supporting product launches; rare disease or specialty market experience preferred.
• Strong hands-on experience leading end-to-end primary research projects.
• Deep expertise in primary market research methodologies (qualitative and quantitative) with demonstrated end-to-end project leadership.
• Strong analytical skills, including experience working visualization tools (Tableau).
• Solid understanding of biopharma commercialization, launch planning, brand lifecycle management, and go-to-market strategy.
• Demonstrated ability to synthesize disparate data sources into clear, strategic insights.
• Demonstrated strong written and verbal communication skills
• Proven mindset of proactive continuous improvement
• Efficient independent worker with ability to focus and drive for results
• Strong attention to detail
• Ability to work in a fast-paced environment and to handle multiple tasks
• Strong commitment to ethical standards
• Proficient with Microsoft Office suite (i.e., Word, PowerPoint, Excel, Outlook, SharePoint, etc.)
• Ability to travel up to 10%
• The salary range for this position is commensurate with experience

Viridian offers a comprehensive benefits package including:

• Competitive pay and stock options for all employees
• Competitive medical, dental, and vision insurance
• 100% Paid Parental Leave
• Short- and long-term disability coverage
• Life, Travel and AD&D
• 401(k) Company Match with immediate company vest
• Employee Stock Purchase plan
• Generous vacation plan and paid company holiday shutdowns
• Various fertility, mental, financial, and proactive physical health programs

Viridian Therapeutics, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination, harassment, or retaliation of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by Federal, State, and Local laws. Viridian will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Viridian Therapeutics, Inc participates in E-Verify, the federal program for electronic verification of employment eligibility.