What are the responsibilities and job description for the Creative Director position at Vireo Systems, Inc.?
Company Overview:
We are a fast-growing, innovative company that is revolutionizing global health. At Vireo Systems and pH-D you will be on the ground-floor of an exciting fast-growing company that focuses on its core values and is passionate about improving the lives of people and pets by delivering premium, health products through world-class research innovation and manufacturing.
Position Summary:
The Creative Director leads the creative vision for a multi-brand health and wellness portfolio. This role translates brand strategy into compelling visual storytelling across categories and channels while ensuring cohesive, high-quality execution at every consumer touchpoint. The Creative Director builds and leads a high-performing in-house creative team, establishes scalable creative systems and standards, and partners with internal stakeholders and external agencies to deliver consistent, world-class creative that drives brand growth.
Role and Responsibilities:
- Develop the overarching creative strategy aligned to brand, marketing, and business objectives
- Define creative platforms, storytelling frameworks, and visual territories that drive differentiation
- Partner with Brand and Marketing leadership to translate strategic priorities into creative roadmaps
- Translate brand strategy into cohesive, high-impact visual storytelling across packaging, digital, social, retail, and experiential
- Ensure consistent, elevated brand expression across all consumer touchpoints
- Set and uphold creative standards, guidelines, and quality benchmarks
- Oversee external agencies, freelancers, and production partners as an extension of the internal team
- Define when and how to leverage external resources for scale, specialization, or speed
- Provide strategic direction, feedback, and creative approval for external work
- Own the creative budget, including agency, freelance, production, and tooling investments
- Optimize internal vs external resourcing to maximize impact and efficiency
- Track spend, forecast needs, and ensure alignment with business priorities
- Design and evolve creative processes, workflows, and governance models
- Implement systems for briefing, prioritization, approvals, and asset management
- Introducing tools, templates, and scalable frameworks to increase speed and consistency
- Drive continuous improvement of the creative function as the business grows
- Balance big-idea thinking with executional rigor and timelines
- Guide channel-specific creative adaptation and testing
- Incorporate performance insights and consumer feedback into creative evolution
- Lead, mentor, and develop a team of two, including hiring, onboarding, performance management, goal setting, and ongoing coaching
- Establish clear roles, workflows, and performance expectations to ensure alignment, accountability, and effective execution
- Foster a high-performing, collaborative, and growth-oriented team culture that encourages creativity, development, and continuous improvement
- Identify evolving talent needs and contribute to future team structure and capability planning
- Other assigned duties as needed
Requirements:
- Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, Marketing, Advertising, or related field (preferred).
- 10–15 years in creative leadership, design, or art direction (CPG, wellness, beauty, or lifestyle preferred)
- Proven experience leading and scaling creative teams
- Demonstrated ability to develop creative strategy and brand storytelling frameworks
- Experience managing agencies, freelancers, and creative budgets
- Strong understanding of design systems, content creation, and multi-channel execution
- Comfortable operating in fast-paced, high-growth environments with ambiguity
- Proven ability to influence decision-makers, pursue support for ideas, and achieve win-win outcomes in complex situations.
- Leverage analytics to drive strategic recommendations and business growth.
- Develop marketing plans, coordinate projects, manage team activities, and meet deadlines within budget.
- Effectively manage and organize multiple projects at once while ensuring seamless execution.
- Ability to think strategically to drive long-term brand growth, then translate and execute into an impactful marketing initiative.
- Exceptional presentation skills, able to communicate effectively at all organizational levels, with the ability to present information clearly to diverse audiences.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook); NetSuite (a plus).
- Capable of reading, analyzing, and interpreting business data, including reports, periodicals, and technical documents.
- Demonstrate a proactive approach, taking on additional responsibilities and embracing opportunities for growth and development.
- Prioritize and organize tasks effectively, ensuring timely completion and resource allocation.
- Travel for this role may be required up to 30%
Physical Demands / Work Environment:
- Must be able to sit/stand for 8 hours
- Walking, bending, light lifting to 25 lbs
Compensation Benefits:
- Base salary bonus based on company and personal performance
- Medical, Dental, Vision and Supplement insurance programs with company assistance
- 401(k) with company match
- Paid Time off, Paid Holidays