What are the responsibilities and job description for the Senior Manager, Brand Marketing position at vineyard vines?
About Us
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.
In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we’d never have grown to where we are today without them.
We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.
Overview
The Senior Manager of Brand Marketing is a strategic storyteller, responsible for bringing the vineyard vines lifestyle to life through integrated brand campaigns and omni-channel storytelling across key seasonal moments. This role leads the strategy and execution of initiatives that feel authentic, creating meaningful connections with customers wherever they engage with the brand.
Working closely with cross-functional partners, the Senior Manager collaborates across PR, Social, Creative, Merchandising, Influencer, Paid Media, and Retail teams to deliver cohesive, on-brand campaigns with consistency, cultural relevance, and a strong sense of hospitality. Operating with a high degree of ownership and autonomy, this role helps shape brand direction, makes confident decisions that drive impact at scale, manages resources and budgets as needed, and influences senior stakeholders to ensure the brand shows up with optimism and elevation across every touchpoint.
Key Responsibilities
Campaign Strategy & Execution
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.
In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we’d never have grown to where we are today without them.
We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.
Overview
The Senior Manager of Brand Marketing is a strategic storyteller, responsible for bringing the vineyard vines lifestyle to life through integrated brand campaigns and omni-channel storytelling across key seasonal moments. This role leads the strategy and execution of initiatives that feel authentic, creating meaningful connections with customers wherever they engage with the brand.
Working closely with cross-functional partners, the Senior Manager collaborates across PR, Social, Creative, Merchandising, Influencer, Paid Media, and Retail teams to deliver cohesive, on-brand campaigns with consistency, cultural relevance, and a strong sense of hospitality. Operating with a high degree of ownership and autonomy, this role helps shape brand direction, makes confident decisions that drive impact at scale, manages resources and budgets as needed, and influences senior stakeholders to ensure the brand shows up with optimism and elevation across every touchpoint.
Key Responsibilities
Campaign Strategy & Execution
- Lead the end-to-end strategy and execution of seasonal brand campaigns, from initial brief through launch, applying a strong understanding of omni-channel marketing across all relevant channels
- Own the strategic briefing process in partnership with cross-functional stakeholders and creative agency partners, ensuring clarity, alignment, and a strong creative foundation
- Develop and manage integrated rollout calendars that align messaging, asset delivery, and go-to-market timing across channels
- Establish clear, effective ways of working with external agencies, defining processes for creative development, execution, and cross-functional collaboration
- Collaborate with Brand and Creative Marketing partners to ideate and deliver engaging activations that bring seasonal and product stories to life while driving customer retention, acquisition, and brand heat
- Develop leadership-ready presentations that clearly articulate activation concepts, execution plans, and expected impact against business and product priorities
- Partner with the Social team to align campaign storytelling, talent strategy, and content phasing across social platforms
- Ensure influencer and social content is seamlessly integrated into broader brand campaigns, delivering cohesive storytelling across channels
- Partner with the Senior Director, Brand Marketing to act as a connective lead across cross-functional teams, ensuring aligned strategy and flawless execution
- Build and present compelling narratives to senior and executive leadership, communicating campaign strategy, creative direction, and performance outcomes
- Partner with Analytics and key business leads to assess campaign effectiveness using performance data and brand health tracking Define and refine KPIs to measure brand impact and commercial results Independently manage campaign budgets when applicable, including allocation, optimization, and performance reporting, ensuring alignment with business priorities
- 5 years of experience in Brand Marketing, ideally in a retail or CPG environment
- A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams.
- Deeply passionate about product storytelling, customer experience, and cultural relevance.
- A strategic thinker who can connect the dots between data, insights, and creative execution.
- Adept at influencing across functions and levels with strong communication and leadership skills.
- Highly organized, detail-oriented, and comfortable managing multiple complex projects simultaneously.
- Experienced in managing budgets and making independent decisions that drive business impact.
- Skilled in using marketing tools and platforms to drive efficiency and collaboration.
- We have a fun-spirited entrepreneurial culture filled with truly “good” people
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
- We have an onsite gym as well as financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar