What are the responsibilities and job description for the Senior Brand Manager position at Lack + Daily Marketing Recruiting Experts?
Senior Brand Manager – Iconic Beverage Brand
📍 Stamford, CT | Full-time, Onsite (Flexible work arrangement regarding number of days in office coming plus Summer Friday hours with remote work in morning and off in afternoon)
💰 Relocation assistance may be available
We’re partnering with a leading beverage company with a portfolio of nationally recognized consumer brands to identify a Senior Brand Manager to lead one of its flagship brands.
This is a highly visible leadership role for a modern marketer who combines strong brand-building fundamentals with a digital-first mindset. The ideal candidate is equally comfortable setting long-term strategy, leading cross-functional teams, and rolling up their sleeves to drive execution.
🌟 Why This Role Stands Out
- Lead a large, established consumer brand with significant household recognition
- Own both brand strategy and business performance
- Drive innovation, integrated marketing, and omnichannel growth
- Partner directly with senior leadership on long-term growth initiatives
- Join a company with an entrepreneurial culture and strong investment behind its brands
✅ What We're Looking For
- Progressive brand marketing experience within branded CPG
- Proven success leading brand growth initiatives and delivering measurable business results
- Experience developing and executing integrated marketing campaigns
- Strong understanding of digital marketing, social media, influencer marketing, and omnichannel commerce
- Experience launching and commercializing new products
- Strong analytical and financial acumen
- Experience partnering closely with Sales and cross-functional teams
- Previous people management or leadership experience preferred
- Bachelor's degree required; MBA preferred
🎯 Ideal Profile
You are:
- A strategic thinker with a strong general management mindset
- A hands-on leader who enjoys both planning and execution
- Comfortable working in a fast-paced, entrepreneurial environment
- Consumer-obsessed and insight-driven
- A collaborative partner who can influence across functions and levels