What are the responsibilities and job description for the Digital Content Manager position at VIM & VIGR?
Are you passionate about crafting compelling digital narratives and driving impactful online engagement? We are seeking a dynamic and innovative Digital Content Manager to lead our content strategy and elevate our brand presence across multiple digital platforms. In this role, you will harness your expertise in content creation, social media, and digital visuals to develop engaging content that resonates with diverse audiences. Your creativity, technical skills, and strategic mindset will be instrumental in shaping our online voice and expanding our reach.
- Develop and execute comprehensive content strategies aligned with overall marketing goals to boost brand visibility and engagement.
- Manage and optimize content across various platforms including websites, social media channels, email campaigns, and e-commerce sites using content management systems like WordPress.
- Create, edit, and publish high-quality digital content such as blog posts, white papers, videos, infographics, and social media posts that captivate audiences and support marketing initiatives.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and increase website traffic.
- Utilize Adobe Creative Suite tools like Photoshop and video editing software to produce visually appealing graphics and multimedia content.
- Analyze website performance using Google Analytics and other tools to refine content strategies based on data-driven insights.
- Collaborate with cross-functional teams including marketing, design, and sales to ensure consistent messaging across all channels.
- Oversee social media management efforts including scheduling, community engagement, and social media marketing campaigns to grow followers and enhance brand awareness.
- Support e-commerce initiatives by creating compelling product descriptions, promotional banners, and email marketing campaigns that drive conversions.
- Proven experience in digital content management or a similar role with a strong portfolio demonstrating content creation across multiple formats.
- Strong skills in Adobe Photoshop, Adobe Creative Suite (including video editing software), graphic design, photography, videography, and content editing.
- Knowledge of digital marketing strategies including social media management, content marketing, email marketing automation, and B2B marketing tactics.
- Familiarity with analytics tools like Google Analytics for tracking performance metrics and optimizing campaigns.
- Excellent copywriting skills with an eye for detail to produce clear, engaging messaging tailored to target audiences.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- A proactive attitude with strong collaboration skills to work effectively across teams. Join us as a Digital Content Manager if you're eager to shape innovative digital experiences that inspire action! Bring your creativity, technical expertise, and strategic thinking to a vibrant team dedicated to making an impact through compelling online storytelling.
Job Type: Full-time
Pay: $60,000.00 - $62,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Missoula, MT 59808
Salary : $60,000 - $62,000