Digital Content Specialist

Venture Medical, LLC, a leading wound-care company, is seeking a full-time Digital Content Specialist to join our growing team. If you have experience in wound care, medical devices, or an adjacent industry and are interested in joining a dynamic, fast-paced environment, we want you to join our team! Venture Medical’s motto is “Be Bold, Be Prepared, Lead Change,” and is committed to doing business in an ethical manner, focusing on the needs of patients, providers, and their staff.

JOB DESCRIPTION

POSITION TITLE: Digital Content Specialist

LOCATION: Remote

FLSA STATUS: Exempt

Reports To: Senior Marketing Manager

CHARACTERISTICS OF THE POSITION: Digital Content Specialist will be responsible for recommending, developing, tracking, and optimizing social media, digital assets and marketing content across all digital platforms. Your duties will range from copy/content development, graphics development, web design, email, SMS and creating/managing inbound/outbound lead generation initiatives to measuring performance and reporting results. Collaborates with cross-functional teams to ensure brand consistency and drive engagement across various channels.

ESSENTIAL DUTIES:  

·      Support the development and implementation of a comprehensive social media strategy to promote Venture products, services, and events.

·      Create and manage content calendars that align with marketing campaigns and sales goals.

·      Design, write, and schedule engaging posts for platforms such as LinkedIn, Facebook, Instagram, and others, with a primary focus on LinkedIn.

·      Ensure all content adheres to brand guidelines and complies with healthcare industry regulations.

• Develop content for marketing tactics. Leverage social media (organic) to generate brand awareness and acquire new customer leads through engaging and relevant content. 
• Use paid social media strategies (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.) to further build customer leads.
• Recommend/develop lead generation plans/strategies.
• Produce strong content to effectively initiate interaction and nurture leads through the marketing funnel resulting in a loyal customer. 
• Design multiple email/messaging campaigns to target and nurture leads. (Pardot, Mailchimp, etc.)

·      Monitor and respond to comments, messages, and inquiries promptly to foster community engagement.

·      Analyze social media performance metrics and adjust strategies to maximize impact.

·      Post blogs and update website pages as needed.

·      Provide regular updates to management on the effectiveness of campaigns and make strategic recommendations.

·      Coordinate with external vendors, graphic designers, and printers as needed.

·      Research market trends, competitor activities, and customer needs to identify opportunities for growth.

·      Assist with graphic design and presentations decks as needed

·      Perform other duties as assigned.

RELATED DUTIES:  

·      Support with one-off campaigns and PR projects as needed.

MINIMUM QUALIFICATIONS:

Training and Experience

·      A Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or an equivalent combination of education and experience.

·      At least 3-5 years of experience in marketing, communications, or a related field, with a focus on digital marketing and content creation.

·      Experience with social media management, including platforms such as LinkedIn, Facebook, Instagram, and others.

·      Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems.

• Proven work experience in web development, digital marketing and SEO/SEM techniques.

·      Knowledge of graphic design programs (Adobe, Figma, Canva) 

·      Basic knowledge of Google Analytics and social media performance analytics tools.

·      Experience with website management and content management systems (e.g., Webflow) is preferred.

• Proficiency in Microsoft Office Tools (PowerPoint, Word, Excel).

·      Prior experience in a healthcare marketing environment or with knowledge of healthcare industry regulations is a plus.

Knowledge, Abilities and Skills

·      In depth knowledge of various social media platforms and best practices, especially LinkedIn.

·      Familiarity with email marketing tools and CRM systems.

·      Experience with Google Analytics and social media performance analytics.

·      Basic understanding of wound care industry regulations for marketing and advertising.

·      Effectively communicate through written and visual content.

·      Work collaboratively across teams and departments

·      Manage multiple projects simultaneously while meeting deadlines.

·      Research and stay informed on market trends and competitor activities.

·      Graphic design skills (Adobe Creative Suite or Canva) a plus.

·      Knowledge of HTML and web management tools is an advantage.

PHYSICAL REQUIREMENTS:

·      Must be able to sit for extended periods.

·      Occasional lifting of materials or supplies up to 25 pounds.

·      Manual dexterity for typing and use of office equipment.

Working Conditions

Office environment with a collaborative and dynamic team atmosphere.

Occasional travel to conferences, events, or vendor locations may be required. 10% Travel required.

Date: 7/28/25

Venture Medical, LLC, is committed to diversity and inclusion in the workplace. Individuals seeking employment at Venture Medical, LLC, are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, ancestry, disability, veteran status, or other legally protected characteristics. Reasonable accommodations available.