What are the responsibilities and job description for the Marketing Manager position at Viking Cannabis?
Marketing Manager
Location: Ferndale, WA
Industry: Cannabis Production | Processing | Packaging | S&OP | Continuous Improvement
Job Type: Full-Time
Grow With Us. Win With Us.
We are a Ferndale-based cannabis producer dedicated to building high-quality, differentiated brands in the Washington state market. Our two flagship brands, Vikings and Absolute Fire, offers great value to consumers and represent distinct positioning within the cannabis category retail channels.
We are seeking a dynamic, hands-on Marketing Manager to lead brand development, drive innovation, and elevate our brand presence in a highly regulated and competitive marketplace.
As we scale and expand our market reach, we’re searching for a results-driven Controller / Accounting Manager to lead finance and accounting operations, drive efficiency, and build sustainable systems that fuel our growth.
The Opportunity
The Marketing Manager will participate in the strategic planning and will be responsible for leading executional marketing efforts for both Vikings and Absolute Fire. This role combines brand building, innovation pipeline management, content creation, trade marketing, event activation, and annual planning.
This is an entrepreneurial role ideal for someone who can think strategically while executing tactically in a fast-paced, small-company environment.
What You'll Do
Brand Strategy & Development
- Participate in the development and execute annual marketing plans for Vikings and Absolute Fire
- Define and refine brand positioning, voice, and visual identity
- Ensure brand consistency across packaging, digital, retail, and event activations
- Monitor competitive landscape and identify opportunities for differentiation
Communication & Content Calendar
- Develop and manage the annual and quarterly communication calendar
- Plan and coordinate product launches, promotions, and seasonal campaigns
- Oversee creation of compliant marketing materials (digital, print, POS, website, social media)
- Ensure all communications comply with Washington State Liquor and Cannabis Board (WSLCB) regulations
Innovation & Product Pipeline
- Lead marketing input into product innovation
- Manage the innovation pipeline from concept to launch
- Conduct market analysis to identify trends and whitespace opportunities
- Collaborate with cultivation, production, and sales teams to align launch timing and inventory planning
- Develop launch toolkits and sell-in materials for retailers
Trade Marketing & Retail Support
- Develop in-store merchandising tools and promotional materials
- Create sales decks and product education materials
- Support key retail relationships through marketing initiatives
- Track performance of campaigns and product launches
Events & Brand Activation
- Plan and execute industry events, budtender engagements, and brand activations
- Manage event calendar and logistics
- Represent the company at key industry functions
- Develop sampling and educational strategies within regulatory guidelines
Annual Planning & Budgeting
- Participate in annual strategic planning process
- Build and manage marketing budgets
- Set KPIs and track performance metrics
- Provide quarterly performance analysis and recommendations
What We're Looking For
Qualifications
- 5 years of marketing experience (CPG, cannabis, beverage alcohol, or similar regulated industry preferred)
- Strong understanding of Washington cannabis regulations (WSLCB marketing restrictions)
- Experience managing brand portfolios
- Demonstrated ability to manage multiple projects simultaneously
- Strong project management and organizational skills
- Analytical mindset with ability to translate data into action
- Creative thinker with strong execution capabilities
- Proficiency in marketing tools and platforms (Adobe, Canva, social platforms, email platforms, etc.)
- Bachelor’s degree in Marketing, Business, or related field preferred
Ideal Candidate Profile
- Entrepreneurial and self-directed
- Comfortable working in a small team with high accountability
- Passionate about cannabis culture and brand building
- Strategic thinker who enjoys rolling up their sleeves
- Highly organized and deadline-driven
- Strong communicator internally and externally
What Success Looks Like
- Clear, differentiated positioning for both brands
- Well-managed innovation pipeline with successful launches
- Strong retail support and trade relationships
- Consistent, compliant marketing execution
- Measurable growth in brand presence and sell-through
What We Offer
- A pivotal role in one of Washington’s fastest-growing cannabis brands
- A culture where innovation, collaboration, and efficiency are valued and rewarded
- Competitive compensation and benefits package
- Room to grow in a dynamic, mission-driven company
- Apply now with your resume and a short cover letter highlighting your relevant experience and passion for operational excellence.
Job Type: Full-time
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Experience:
- Marketing: 5 years (Preferred)
Ability to Commute:
- Ferndale, WA 98248 (Required)
Work Location: Hybrid remote in Ferndale, WA 98248
Salary : $75,000 - $85,000