What are the responsibilities and job description for the Senior Data Analytics position at Vika Talent Solutions?
Position Summary
We are seeking a Data Science Manager to drive marketing performance through advanced analytics, predictive modeling, and data-driven insights. This role will partner with Marketing, Data Engineering, and cross-functional teams to develop dashboards, build predictive models, optimize digital campaigns, and improve customer acquisition and ROI across paid media channels.
Key Responsibilities
- Build and maintain dashboards using Tableau and/or Power BI.
- Develop predictive models for lead scoring, customer segmentation, propensity, and customer lifetime value (CLV).
- Analyze marketing performance across Google Ads, Facebook/Meta, LinkedIn, and GA4.
- Collaborate with Data Engineering to support data pipelines, model deployment, and reporting.
- Optimize campaign performance through data-driven recommendations, attribution analysis, and A/B testing.
Required Qualifications
- Bachelor's degree in Marketing, Data Science, Computer Science, Statistics, or a related field.
- 6–10 years of experience in marketing analytics, data science, or media performance analytics.
- Hands-on experience with Tableau and/or Power BI.
- Strong experience with Python or R, SQL, predictive modeling, and data visualization.
- Experience with GA4, Google Ads, Facebook/Meta Ads, and marketing attribution.
- Knowledge of Snowflake, BigQuery, Databricks, or similar cloud data platforms.
- Experience working with CRM platforms such as Salesforce or HubSpot.
- Excellent analytical, communication, and stakeholder management skills.