Marketing Manager

Description
Marketing Supervisor/Manager - HVAC
Reports To: Marketing Director
Location: Easton, Pennsylvania (fulltime in-office position)
As a Marketing Manager for our HVAC Business, you will be accountable for driving the global strategic planning and execution of the annual marketing communications plan for HVAC systems and solutions. This role provides global oversight of marketing strategy and planning for the HVAC business, while direct execution responsibility focuses on the US market. For execution in other regions, you will collaborate with regional marketing partners who will resource and localize initiatives for their applicable regions to ensure relevance and prioritization.

This role will have direct reports responsible for US market execution and requires extensive collaboration with regional marketing partners globally.

Job Duties/Responsibilities:

• Strategic Planning & Execution: Develop and execute global marketing strategy and annual marketing plans for HVAC business in alignment with worldwide growth objectives. Lead direct execution in the US market while coordinating strategic implementation through regional marketing partners globally.
• Regional Partnership Management: Collaborate with regional marketing partners to ensure global strategy is appropriately resourced, localized, and prioritized for their specific markets while maintaining brand consistency and strategic alignment.
• Ownership:
• promotional campaign strategy including annual print and digital advertising plan
• tradeshow and event strategy including annual plan
• public relations and thought leadership initiatives
• globally aligned content development strategy and plan including sales enablement tools
• Global Strategy Coordination: Interface with global sales leadership, corporate and regional marketing partners, and business teams to conceptualize, manage and implement integrated communications plans required for cohesive global marketing of HVAC products and solutions.
• Market Intelligence Integration: Coordinate with market intelligence and strategy development functions to leverage market insights and voice-of-customer data in construction of marketing communication efforts that break through channel noise.
• Team Leadership: Responsible for leading and developing a team of direct reports focused on US market execution while driving strong coordination and communication with regional marketing partners.
• Event Management: Plan, execute and provide onsite support for HVAC market tradeshows and events as required.
• Tactical Execution: Bridge internal and external resources to strategically lead and develop tactical plans across collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations, conferences and events, and advertising.
• Process Improvement: The position is challenged to quickly and correctly identify problems and work collaboratively to resolve issues holistically and in the best interest of the team, department and Victaulic.
• Quality Impact: Work impacts key quality goals including Customer Satisfaction, Continuous Improvement, Timeliness, Accuracy, Efficiency, Cost Savings, and Process Quality. Participate in brainstorming sessions focused on developing new approaches to meeting these quality goals.

Travel Requirements: Up to 15% travel required for tradeshows, customer meetings, and market events.

Basic Qualifications:

• College degree in marketing and/or communications desired
• 8 years of progressively responsible experience in B2B marketing
• Construction or HVAC industry experience highly desired
• Experience leading one or more direct reports
• Knowledge of HVAC industry, products, applications, and marketing resources preferred

Top Candidates Will Also Have:

• Strategic Marketing Expertise: Understanding of strategic integrated marketing campaigns and their elements, with ability to develop innovative marketing campaigns and strategies for technical B2B markets
• Strong Communication Skills: Excellent writing, editing, and proofreading skills with ability to clearly present complex technical information
• Project Management: Excellent project management and organizational skills with ability to meet deadlines, budgets and objectives
• Leadership & Collaboration: Robust collaboration and leadership skills with good human relations abilities to develop cooperative work relationships inside and outside the department
• Technical Proficiency: Computer skills and knowledge of relevant software including MS Office, SharePoint, Teams/Zoom, and current Internet technologies
• Stakeholder Management: Ability to communicate and interact effectively with outside vendors, customers, and sales force
• Team Player Qualities: Strong solutions-oriented mindset, attention to detail, sense of urgency, growth mindset, and dependable team player approach
• Global Perspective: Ability to work independently when required as well as work well across regions/time zones as part of a global team
• Enterprise Experience: Experience working in a global enterprise

The incumbent is free to determine the best way to complete job assignments to achieve desired results. Work is reviewed after completion, except in the most complex or high impact situations.