Business Development Specialist – Primary Care

About Us

We are a growing healthcare organization dedicated to providing high-quality primary care to residents of skilled nursing facilities and assisted living communities. Our mission is to improve access to compassionate, coordinated care while building strong partnerships with the communities we serve.

Position Overview

We are seeking a motivated, relationship-driven Business Development Specialist to expand our primary care services throughout the long-term care market. This role is ideal for a proactive professional who enjoys networking, developing new business relationships, and connecting healthcare organizations with services that make a meaningful difference in residents’ lives.

The successful candidate will identify new business opportunities, build relationships with facility leadership, and promote our primary care services to prospective partner communities.

Key Responsibilities

• Identify and pursue new business opportunities with skilled nursing facilities and assisted living communities.

• Develop and maintain relationships with facility administrators, executive directors, and other key decision-makers.

• Conduct outreach through cold calling, email, networking, in-person visits, and industry events.

• Present primary care services and communicate the value of partnering with our organization.

• Coordinate meetings, follow up with prospective partners, and support the onboarding of new communities.

• Collaborate with internal clinical and administrative teams to ensure a smooth transition from initial outreach to service implementation.

• Track outreach activities, manage prospective accounts, and communicate business development progress to leadership.

• Represent the organization professionally at industry meetings, conferences, and community events.

Qualifications

• Previous experience in business development, sales, marketing, or relationship management required.

• Healthcare experience strongly preferred, particularly in long-term care, skilled nursing, assisted living, or geriatric care.

• Excellent communication, presentation, networking, and relationship-building skills.

• Comfortable with cold calling, proactive outreach, and developing new business relationships.

• Self-motivated, organized, and results-oriented, with the ability to work independently.

• Proficiency with Microsoft Office and CRM systems.

• Valid driver’s license and reliable transportation for travel to prospective and existing partner communities.

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred; equivalent experience considered.

Make an Impact

Join a growing organization where your ability to build relationships and develop new partnerships directly supports access to quality primary care for older adults. If you are a driven business development professional who enjoys connecting with people, pursuing new opportunities, and making a meaningful impact in healthcare, we encourage you to apply today!