Business Development Specialist

Job Summary

The Business Development Representative is responsible for supporting the front end of the business development process by identifying prospective clients, conducting outbound prospecting, following up on generated leads, and securing qualified appointments with key decision-makers. The position researches prospective accounts, maintains consistent follow-up, and participates in prospective client meetings with senior leadership. The role is focused on opening new opportunities and building pipeline rather than managing proposals, negotiations, or closing sales.

Key Responsibilities

• Research and identify prospective clients and appropriate decision-makers.
• Generate new business opportunities through proactive outbound prospecting.
• Follow up promptly and consistently with leads generated through the organization’s lead-generation platform.
• Conduct outreach through phone, email, LinkedIn, and other appropriate channels.
• Qualify prospective clients and identify potential business opportunities.
• Schedule appointments with qualified decision-makers.
• Attend prospective client meetings alongside senior leadership.
• Research prospects and prepare relevant background information before meetings.
• Re-engage former, inactive, and previously contacted accounts.
• Maintain consistent follow-up with prospects throughout the business development process.
• Develop opportunities in established and underdeveloped markets.
• Maintain accurate records of prospecting activities, contacts, appointments, and follow-up.
• Collaborate with leadership and marketing on targeted business development initiatives.
• Develop a strong understanding of the organization’s services and value proposition.

Minimum Education & Experience Requirements

• Previous experience in business development, sales development, inside sales, lead generation, appointment setting, or a related client-facing role is preferred.

Special Requirements

• Must be comfortable making outbound calls and initiating conversations with new prospects.
• Must be comfortable interacting professionally with executives and business leaders.
• Must be willing to participate in prospective client meetings.
• No additional certifications, licenses, travel requirements, or work authorization requirements specified.

Knowledge, Skills, and Abilities

• Outbound prospecting and lead-generation skills.
• Ability to research companies and identify appropriate decision-makers.
• Ability to qualify prospective business opportunities.
• Strong phone, written, and verbal communication skills.
• Professional communication with executives and business leaders.
• Ability to use email, LinkedIn, and other appropriate prospecting channels.
• Strong organization, follow-through, and prospect tracking.
• Ability to maintain consistent follow-up with prospects over time.
• Ability to work toward defined activity and appointment goals.
• Ability to work independently and collaboratively with leadership and marketing.
• Ability to learn and communicate the organization’s services and value proposition.

Additional Desired Characteristics

• Previous business development, sales development, inside sales, lead-generation, or appointment-setting experience.
• Persistence in developing prospects over an extended period.
• Self-motivation and comfort working toward defined goals.
• Interest in developing a long-term career in business development and sales.

Work Environment

The position involves regular outbound prospecting, prospect research, lead follow-up, appointment scheduling, and participation in prospective client meetings with senior leadership. Specific onsite, hybrid, or remote arrangements and typical work hours are not specified.