What are the responsibilities and job description for the Social Media Specialist position at vgw?
Social Media Specialist
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.
We have an exciting opportunity to join our Marketing Social Media team based in Sydney and are currently looking for a Social Media Specialist to join the team.
As a Social Media Specialist, you will bring our brand voices to life through engaging, on-trend, and platform-optimised content. With a sharp editorial eye and an instinct for what resonates with online communities, you’ll craft and publish compelling proactive and reactive copy across multiple social channels.
Key responsibilities will include:
- Write, edit, and schedule compelling copy across platforms using tools like Sprinklr.
- Champion brand tone and editorial standards across all social media outputs.
- Collaborate closely with internal creative, brand, and marketing teams to bring ideas to life.
- Continuously refine and evolve brand voice to resonate with distinct audience archetypes and platforms.
- Develop and maintain social content calendars aligned with marketing and campaign goals.
- Support creative brief development and contribute to ideation on new content formats.
- Review analytics and post-performance insights to inform future content decisions.
- Stay ahead of meme culture, platform updates, and digital behavior shifts to keep our content relevant and resonant.
What you will bring to the role:
- Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field.
- Previous experience in a social media, digital marketing, or content production role.
- Proven experience writing and editing social-first copy, ideally in entertainment, gaming, or consumer brands.
- Experience working with content publishing tools (Sprinklr, Hootsuite, Sprout Social, or similar).
- Familiarity with analytics tools (e.g. Meta Insights or Google Analytics) to assess performance and inform strategy.
- Outstanding writing skills with the ability to adapt tone and style for multiple brands and audiences.
- Deep understanding of platform-specific behaviours (Instagram Reels, TikTok trends, Twitter/X tone, etc.).
About VGW
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.
With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.
As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.
At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.
Why VGW?
At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.
Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.
We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.
But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.
It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.
If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.
Find out more at www.vgw.co
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