What are the responsibilities and job description for the Social Media & Field Marketing Manager (Multi-Brand, OC & LA County) position at VFit Group?
Company: VFit Group (Club Pilates) | VeriTech Plumbing | *** Air Conditioning
Location: Costa Mesa, CA (with constant travel across Orange County & Los Angeles County)
Job Type: Full-Time
About Us:
We are a fast-growing group of companies spanning fitness, home services, and local service businesses. Our brands include multiple Club Pilates studios (VFit Group), VeriTech Plumbing, and *** Air Conditioning.
We are building a strong, modern marketing presence across all brands and are looking for someone who can take ownership of content, social media, and local marketing execution in the field.
Position Overview:
This is not a desk-only role. We are looking for a highly motivated, creative, and organized individual who will manage social media, create content, and execute grassroots marketing across multiple locations.
You will be responsible for bringing each brand to life through consistent content, in-person engagement, and local marketing initiatives across platforms, including Instagram, TikTok, and YouTube.
Key Responsibilities:
- Create and manage social media content across all brands (Instagram, TikTok, YouTube, etc.)
- Film, edit, and publish high-quality photo and video content regularly
- Produce both short-form content (Reels, TikTok, Shorts) and long-form YouTube content
- Travel to multiple locations (Club Pilates studios, plumbing, HVAC operations) to capture real-time content
- Develop and maintain a consistent posting schedule across all platforms
- Coordinate and execute grassroots marketing efforts (events, partnerships, local outreach)
- Work with leadership to plan and execute marketing campaigns
- Monitor engagement, analytics, and growth across platforms (including YouTube performance)
- Help maintain brand consistency across all companies
Key Performance Indicators (KPIs):
- Consistent content output across all brands (daily/weekly posting targets)
- Growth in followers and subscribers across Instagram, TikTok, and YouTube
- Engagement rates (views, likes, comments, shares, watch time, retention)
- Lead generation and conversions driven from social media and marketing efforts
- Increase in brand awareness and local visibility across all markets
- Successful execution of local events and grassroots campaigns
- YouTube channel growth (subscribers, watch time, video performance)
- Overall contribution to revenue growth through marketing initiatives
Requirements:
- Proven experience in social media management and content creation
- Strong video editing and content production skills (short-form and long-form)
- Experience with or understanding of YouTube content strategy (thumbnails, titles, retention, etc.)
- Comfortable being in the field daily (not a remote role)
- Reliable transportation and willingness to travel across OC & LA County
- Highly organized and self-driven
- Strong understanding of current social media trends and platform algorithms
- Ability to manage multiple brands and priorities simultaneously
Preferred Qualifications:
- Experience with fitness, service businesses, or multi-location brands
- Experience running local events or grassroots marketing campaigns
- Experience growing or managing a YouTube channel
- Basic understanding of paid ads and digital marketing strategy
Compensation & Benefits:
- Competitive salary (based on experience)
- Vehicle & Gas Stipend
- Growth opportunities across multiple companies
- Dynamic, fast-paced work environment
- Direct exposure to leadership and business operations
Why This Role is Unique:
- Work across multiple growing brands and industries
- Creative freedom to build and scale marketing systems
- Opportunity to make a real impact on business growth
- Hands-on role combining content creation, marketing, and real-world execution
Location & Schedule:
- Based out of Costa Mesa office
- Daily travel is required across Orange County and Los Angeles County
How to Apply:
Please submit your resume along with examples of social media accounts or content you have created (Instagram, TikTok, YouTube, portfolio, etc.).
We are looking for someone who is proactive, creative, and performance-driven — not just posting content, but driving real business results.