Demo

Vice President, General Manager (Packs Americas)

vfc
Jersey, NJ Full Time
POSTED ON 12/16/2025
AVAILABLE BEFORE 2/16/2026
Now that you’ve found the job description, what’s next? At Eastpak, JanSport and Kipling, we are three unique brands that embody the same spirit of self-expression and discovery. We’re built to resist whatever life throws at us, to express ourselves as individuals, and inspire positive resistance. We put our people first. We always have and we always will. It is ingrained in our DNA. Good people bring out the good in people, and good people are the foundation of this brand. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who express ourselves with the bags we carry and who believe in new experiences, living a life of positivity, and discovering our own way, Eastpak, JanSport and Kipling just may be the place for you. To learn more about our values and our culture, visit www.eastpak.com, www.jansport.com or www.kipling-usa.com. Vice President, General Manager (Packs Americas) What will you do? A day in the life of a Vice President, General Manager on the Americas Eastpak, JanSport and Kipling Commercial Team looks a little like this. As part of Packs Global and Americas Leadership Team, the Vice President, General Manager – Packs Americas will provide leadership and vision to drive the region’s business by creating and executing each brand’s strategies in digital, retail and wholesale distribution channels. You are a collaborative leader who drives revenue growth and operating contribution while managing assets. You will lead business development and strategic direction as well as provide dynamic, visible and inspirational leadership to positively impact business initiatives. You will report to the President, Global Packs and manage teams that include business planning, marketing, digital, retail, and sales in the United States, Canada and Latin America. Let’s break down that day-in-the-life a bit more. Responsible for the overall digital, retail, wholesale distribution for Packs Americas (Eastpak, JanSport, and Kipling) business, including full P&L responsibility Set high expectations and create an environment that maximizes results, achieves strategic and financial plans, and motivates people to succeed Collaborate with each brand’s leadership teams and the Amer regional leadership team on the 3-year, 5-year, and seasonal strategy Implement regionally relevant innovation and product concepts into the territory teams through the global product engine Direct the development and execution of strategy that maximizes the performance of all functional areas within the Americas region, i.e., merchandising, inventory management, store and wholesale management, operations, finance, marketing Hire, develop and motivate a talented team while building a strong bench for critical roles Develop effective working relationships with senior level management at major customers, including national retailers and department stores Establish and uphold each brand's distribution segmentation strategy for sustainable brand growth Develop key relationships with the cross-functional and cross-regional leaders, and other VF leadership stakeholders Provide direction on consumer needs for the Americas region through the product creation and development process Collaborate with senior management in finance, legal, digital technology and human resources to develop strategy and long-range business plans Anticipate market needs or events and their implications on the consumer and the business; provide vision, direction, focus and motivation; scan the environment, gather and share information needed to solve problems and make informed decisions in a deliberate manner Through actions and example, ensure that each brand’s values are fully incorporated into business strategies and consumer messaging, upholding the values of the company in all business interactions and acting as a visible leader in promoting corporate social responsibility initiatives. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. You are high-caliber retail executive with fifteen years or more of progressive experience with five to seven years of managerial experience in multi-channel equipment / accessories brands. The ideal sectors would be outdoor, fashion and lifestyle however, other strongly brand-driven sectors could also be appropriate. The foundation skills you will need in this position are: Experience leading a business of similar size, scale, and complexity with a track record of financial turnaround strategies Proven success in wholesale, retail, and digital operations for multi-category specialty retail Strong background in brand management, product merchandising, and retail development Previous success leading large, diverse teams across geographies Demonstrated ability to drive significant change management and transformation Strong strategic thinking and analytical skills to make sound brand and financial decisions Professional maturity to follow brand strategies, analyze performance, and manage budgets and projections Proven accomplishments in the region with solid general management experience and strong commercial acumen Dynamic presentation skills with the ability to be convincing and passionate Excellent communication, negotiation, and influencing skills to work effectively in a team-oriented, matrixed, multi-cultural environment Ability to manage relationships across all levels with attention to detail and follow-through Confident yet humble leadership style with superior mentoring, coaching, and team development skills Effective listening skills, openness to new ideas, and collaborative approach Deep understanding of lifestyle brands, consumer behavior, competitor landscape, and market trends Excellent knowledge of major markets in the region and ability to evaluate new opportunities and define strategies Ability to set high expectations, maximize results, and motivate teams to achieve strategic and financial goals Ability to travel up to 25% of the time What do we offer you? At Eastpak, JanSport and Kipling, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. To learn more about our benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”. To learn more about our Diversity and Inclusion efforts, go to www.eastpak.com, www.jansport.com or www.kipling-usa.com. Now WE have a question for YOU. Are you in? Hiring Range: $286,000.00 USD - $357,500.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.

Salary : $357,500

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Vice President, General Manager (Packs Americas)?

Sign up to receive alerts about other jobs on the Vice President, General Manager (Packs Americas) career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$272,340 - $371,244
Income Estimation: 
$327,104 - $451,316
Income Estimation: 
$178,032 - $284,628
Income Estimation: 
$223,940 - $356,473
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at vfc

  • vfc Hampshire, NH
  • Timberland: Senior Manager, Global Consumer Insights and Strategy Location: Stratham, New Hampshire Reports to: Vice President, Global Strategy Position Su... more
  • 13 Days Ago

  • vfc Petersburg, FL
  • Supervisor As a passionate, fun and dedicated Floor Supervisor, you are an important part of the store leadership team, ensuring the highest level of custo... more
  • 13 Days Ago

  • vfc California, CA
  • Join the Kipling Family Kipling established itself as a global handbag brand by embodying a carefree spirit and pioneering the use of its signature crinkle... more
  • 13 Days Ago

  • vfc California, CA
  • Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off Th... more
  • 13 Days Ago


Not the job you're looking for? Here are some other Vice President, General Manager (Packs Americas) jobs in the Jersey, NJ area that may be a better fit.

  • Nexstar Media Inc. MI, MI
  • Nexstar Media Inc., America’s largest local broadcasting company, is seeking a Vice President & General Manager to lead its media properties in Grand Rapid... more
  • 1 Month Ago

  • Veranova L P West, NJ
  • Discover Veranova: At Veranova, we believe people are our most important asset, and we are dedicated to building the most talented workforce in our industr... more
  • 1 Month Ago

AI Assistant is available now!

Feel free to start your new journey!