E-Commerce Coordinator

GENERAL DESCRIPTION

Under the general direction of the E-Commerce Manager, the E-Commerce Coordinator is responsible for the day-to-day operation of online B2B and DTC storefronts. This generalist role ensures site accuracy, brand consistency and optimized conversion through the management of product data, content updates, SEO basics and performance reporting.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty at a satisfactory level. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential job functions. Essential job functions and duties include, but are not limited, to:

• Catalog & Product Data Management: Add, update and maintain products across Magento and Shopify platforms, including SKUs, attributes, pricing tiers, MOQs, MAP and technical descriptions.
• Taxonomy Management: Manage brand and category structures across 250 brands and 190 categories based on organizational direction to create a seamless customer browsing experience.
• Quality Assurance: QA product data following ERP syncs to identify and resolve discrepancies in pricing, inventory or specifications.
• Content & Merchandising: Build and update CMS pages, promotional banners and landing pages while executing merchandising plays including cross-sells, up-sells and search synonyms.
• SEO & Site Health: Maintain meta titles, descriptions and internal links while monitoring Search Console for crawl errors or indexing issues.
• Analytics & Reporting: Collaborate with the Marketing Data Analyst on performance reports including revenue, traffic, conversion rates and AOV to identify growth opportunities or site anomalies.
• Collaboration: Coordinate with Marketing and Sales teams, vendors and developers to collect product assets and implement technical site fixes.

QUALIFICATIONS

The employee must have demonstrated experience and/or education as outlined below in order to satisfactorily perform the essential job duties and responsibilities. Qualifications may include, but are not limited to:

• 2 – 4 years’ experience in an E-Commerce, digital marketing or marketing operations role
• 2 years’ experience administering at least one major E-Commerce platform (Magento, Shopify, BigCommerce or similar)
• Demonstrated knowledge of managing digital catalogs or marketing data
• Working knowledge of HTML/CSS and SEO fundamentals (schema, redirects and meta data) is preferred
• Knowledge of animal health, veterinary or agriculture industries is a plus.
• Excellent written and oral communication skills and the ability to effectively present and share technical information, such as technical tickets for web developers, while responding to vendors, managers and other employees.
• Working knowledge of Google Analytics (GA4), Google Search Console and marketing automation tools.
• Advanced proficiency in Microsoft Excel for managing complex product attributes and data.
• Exceptional attention to detail to identify and correct site errors, broken links and data discrepancies.

PHYSICAL DEMANDS AND WORKING CONDITIONS

The Physical Demands and Working Conditions of this job may require the employee to perform the following physical activities during the course of work. Reasonable accommodations may be made to enable individuals with disabilities to perform the Physical Demands and Working Conditions. Physical Demands and Working Conditions may include, but are not limited to:

• Regularly uses a telephone/cell phone, computer (including keyboard), mobile devices, email and/or fax for necessary communications.
• Required to stand, walk and sit for extended periods of time.
• May be routinely required to stoop, bend, kneel, lift and reach, in the performance of job duties.
• Requires the essential use of hands, speech, eyesight, and hearing.
• Vision requirements include close and distance vision, peripheral and depth vision, and the ability to adjust focus as needed.
• Noise level for this work environment is typically low to moderate.

Salary : $22 - $26