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Area Director of Food and Beverage

Vespera Resort on Pismo Beach
Avila Beach, CA Full Time
POSTED ON 4/4/2026
AVAILABLE BEFORE 6/3/2026

Area Director of Food & Beverage

Location: Central Coast, California (Paso Robles, Avila Beach, Pismo Beach) Position Type: Full-Time, Exempt Reports To: Area General Manager / Corporate F&B Leadership Properties Supported: Paso Robles Inn, Avila Lighthouse Suites, Pacific Point

 

Position Overview

The Area Director of Food & Beverage provides strategic and operational leadership for all F&B operations across the Paso Robles Inn, Avila Lighthouse Suites, and Pacific Point. This role ensures consistent service standards, strong financial performance, and alignment with brand expectations while supporting property-level teams in delivering exceptional guest experiences. The position requires a balance of high-level planning, hands-on oversight, and strong partnership with on-site leadership.

Key Responsibilities

Strategic Leadership

  • Develop and implement regional F&B strategies aligned with company goals and market trends.
  • Guide service models, operational enhancements, and guest experience initiatives across all properties.
  • Collaborate with the Area General Manager and Corporate F&B Leadership on long-term planning and brand initiatives.

Operational Excellence

  • Oversee daily F&B operations across the Paso Robles Inn, Avila Lighthouse Suites, and Pacific Point.
  • Ensure consistency in service delivery, operational efficiency, and regulatory compliance.
  • Conduct regular site visits to evaluate performance, support teams, and identify improvement opportunities.

Financial Management

  • Lead regional P&L oversight, including budgeting, forecasting, labor planning, and cost controls.
  • Analyze financial performance to identify opportunities for revenue growth and margin improvement.
  • Manage vendor relationships, purchasing strategies, and inventory processes.

Team Development & Leadership

  • Recruit, mentor, and develop F&B managers and supervisors across the region.
  • Build a culture of accountability, teamwork, and continuous improvement.
  • Support leadership development and succession planning within each property.

Guest Experience & Brand Stewardship

  • Ensure consistent delivery of high-quality service and guest satisfaction across all outlets.
  • Monitor guest feedback and drive improvement initiatives.
  • Uphold brand standards and ensure each property reflects the unique identity of the Central Coast region.

 

 

Partnerships & Community Engagement

  • Build relationships with local partners, suppliers, and community organizations.
  • Support marketing, promotional events, and regional initiatives.
  • Represent the company at industry events and professional associations.

 

Qualifications

  • 7–10 years of progressive F&B leadership experience, including multi-unit oversight.
  • Strong background in hotels, resorts, or multi-outlet F&B operations.
  • Proven financial management experience with multi-million-dollar budgets.
  • Knowledge of California labor laws, health regulations, and operational compliance.
  • Exceptional leadership, communication, and relationship-building skills.
  • Ability to travel regularly throughout the Central Coast region.

 

Preferred Attributes

  • Strong operational mindset with a focus on service excellence.
  • Ability to balance strategic planning with hands-on support.
  • Comfortable navigating a dynamic, fast-paced environment.
  • Commitment to operational consistency and continuous improvement.

 

The salary for this position is $120,000 - $130,000 per year, based on experience.

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  If you need accommodation for any part of the application process because of a medical condition or disability, please contact: humanresourcesteam@martinresorts.com.   

Martin Resorts is an Equal Opportunity Employer M/F/Disability/Veteran and Drug Free

 

Salary : $120,000 - $130,000

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