What are the responsibilities and job description for the Digital paid ad strategist position at Vertical Rail?
Vertical Rail a division of Select Sales doing all things retail for over 45 years is expanding our retail media and performance advertising capabilities. With 45 years of success behind us and rapid growth ahead, we’re seeking an Advertising Tech with deep agency experience and expert-level, hands-on execution skills across retail media and digital advertising platforms.
This role is all about hands-on-keyboard performance marketing. You will be the expert behind the campaigns—building, optimizing, analyzing, and pushing performance forward across Amazon, Walmart, Meta, Google, and emerging platforms.
What You’ll Do
- Execute retail media and digital advertising campaigns across Amazon, Walmart Connect, Meta, Google Ads, DSP and additional platforms.
- Leverage expertise in Amazon DSP, Pacvue, and Criteo to deliver highly effective, data-driven media execution.
- Analyze campaign data, identify insights, and implement optimizations that improve performance and ROI.
- Develop testing strategies—audience tests, bid strategies, creative variations, placements, etc.
- Manage pacing, forecasting, budgeting, and detailed performance reporting.
- Collaborate with account management, analytics, creative, and sales teams to ensure campaigns align with client goals.
- Stay current with platform updates, retail media innovations, and algorithm changes to continuously refine strategy.
- Support the evolution of Vertical Rail’s retail media practice by contributing to process improvements and new execution methodologies.
What You Bring
- Agency experience required — minimum 5 years in retail media, performance marketing, or digital advertising execution.
- Hands-on experience with Amazon Advertising, Amazon DSP, Pacvue, Criteo, Walmart Connect, Meta Ads Manager, and Google Ads.
- Strong analytical skills and the ability to turn insights into meaningful optimizations.
- A performance-driven mindset with clean workflow, accuracy, and attention to detail.
- Excellent communication skills and comfort collaborating cross-functionally.
- Highly organized, proactive, and energized by a fast-paced environment.
Work Style
- Remote-first, with occasional travel as needed.
- Hybrid flexibility available for collaboration or key meetings.
- Competitive salary and benefits
Why You'll Love Vertical Rail
Vertical Rail is built on high-performance execution, collaboration, and a culture that balances ambition with flexibility.
- A relaxed but high-achieving culture
- Strong emphasis on work-life balance
- A supportive, tight-knit team that celebrates wins together
- Real impact on client outcomes, strategy, and our growing retail media practice
If you’re passionate about hands-on advertising execution and want to shape the next chapter of retail media at Vertical Rail, we’d love to meet you.