What are the responsibilities and job description for the Copywriter position at Vertical Alliance Group Inc?
Position Title: Copywriter
Manager’s Position: Marketing Director
Results Statement
The Content Creator will help engage audiences to promote new sales and renewals across several industries, including trucking, schools, warehouse, and distribution. The role involves writing, designing, and editing content in several mediums.
Responsibilities
- Work closely with Marketing, Sales, and Client Success colleagues to create content that aides the buyer’s journey
- Write copy including letters, blogs, emails, case studies
- Research topics and statistics
- Distill regulations, mandates, and concepts into digestible resources for our audiences
- Turn marketing concepts and campaign messages into multi-channel marketing assets, such as webpages, social posts, digital ads, mailed campaigns, infographics, promotional videos, and more
- Use analytics and data to shape content decision-making
- Work with SEO Specialist to optimize content and target keywords that will improve SEO, traffic, and conversion
- Manage social media accounts
- Stay up-to-date on industry trends and best practices
Recurring Deliverables
- Monthly drip letters for each vertical (Schools, Trucking, and Main Street, including variations for clients and prospects where needed)
- Monthly social medial posts, including minimum 3 posts per week each on LinkedIn, Facebook, Instagram, and Twitter
- Monthly e-newsletters for each vertical
- Monthly blog posts for each vertical, including infographics, videos, and other supporting assets
- Quarterly case study or other long-form asset, such as a white paper or multi-page resource
- Bi-monthly press releases
- Other deliverables as needed by the department
