Manager, Multiplatform Planning

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

The Versant Sports & Entertainment Media Team is seeking a strategic and detail-oriented Manager, Multiplatform Planning to lead owned media planning across linear and digital channels. This role is responsible for maximizing the impact of promotional inventory across the company’s owned platforms to drive tune-in, awareness, and engagement for sports, live events, and entertainment programming.

The ideal candidate brings strong media planning expertise, a deep understanding of linear and digital ecosystems, and the ability to translate marketing priorities into smart, data-driven promotional strategies.

Key Responsibilities:

• Develop and execute data-driven owned media strategies across linear and digital platforms, ensuring alignment with priority programming and broader marketing objectives to drive tune-in.
• Manage quarterly and day-to-day inventory allocation, ensuring accurate, timely, and optimized use of linear and digital placements.
• Collaborate cross-functionally with Brand Marketing, Program Scheduling, Creative, Press, and Project Management teams to integrate owned media into holistic campaign plans & execution. Partner with Business Solutions team to develop and enhance internal scheduling and reporting tools.
• Communicate plans and performance clearly to stakeholders, including delivering marketing summaries and inventory updates to leadership.
• Monitor performance and audience insights, optimizing campaigns and identifying innovative opportunities across platforms.
• Track, analyze, and report on owned media performance, providing actionable insights and ad hoc inventory analysis.
• Maintain and refine processes and best practices, while mentoring junior team members and supporting a collaborative, multiplatform-minded culture.

Qualifications

Basic Qualifications

• 3 years’ experience in media planning & promo scheduling
• Bachelor’s degree in communications, research, film, television or related field
• Willingness to work nights/weekends with short notice, as needed
• Excellent computer skills, proficient in Microsoft Outlook, Excel, Powerpoint, Sharepoint
• Familiarity with media metrics (Nielsen, AMRLD & Big data) for planning
• Outstanding attention to detail, organizational skills
• Advanced communication skills; able to present ideas clearly and concisely, both in writing and in-person
• Excellent quality control abilities
• Ability to multitask and adapt to changes in a deadline-driven, fast-paced environment
• Ability to work in multiple timelines concurrently
• Ability to problem solve and find solutions to timely issues
• Self-starter, proactive, resourceful, collaborative

Desired Characteristics

• An understanding of TV & Digital viewing measurement
• Knowledge of marketing, advertising, and media planning principles
• Promo scheduling experience a strong plus
• Data and analytics proficiency a strong plus. Comfortable distilling data into actionable insights and optimization opportunities.
• Flexibility to adjust schedule based on workload
• Knowledge of Programming, Streaming, and Content
• Strong interest in promotions, advertising, and television

Salary Range: $80,000 - $90,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.