What are the responsibilities and job description for the Director, Marketing position at Versant Media?
Company Description
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
Job Description
The Opportunity:
GolfNow is looking for a Director, GolfNow Marketing to help shape the next phase of growth for one of golf’s leading digital marketplaces. This is a high-impact leadership role for a strategic marketer who knows how to turn consumer insight into demand, connect brand building with performance, and create marketing strategies that drive measurable growth.
You will lead GolfNow’s integrated consumer marketing strategy across the golfer lifecycle, with a focus on acquiring more new bookers, increasing repeat booking, reactivating lapsed golfers, and strengthening long-term customer engagement. You’ll connect golfer needs and marketplace priorities to coordinated programs that move customers from awareness to first booking—and from first booking to deeper, more valuable relationships with GolfNow.
This role sits at the center of Brand, CRM, Performance Marketing, Product, Marketplace, Analytics, Creative, Revenue, promotions, and activations. You’ll bring those capabilities together around a shared growth agenda, helping teams prioritize the highest-impact opportunities, move faster from strategy to market, and make smarter investment decisions based on measurable results.
Why This Role Matters: GolfNow has an opportunity to create a more connected growth engine—one that brings brand, acquisition, lifecycle, retention, and marketplace demand together under a clear consumer strategy. This leader will play a critical role in building that engine, creating stronger golfer engagement while generating incremental demand and sustainable business growth.
This position has been designated as hybrid, generally contributing from our Orlando office a minimum of three days per week.
What You’ll Do
What You Bring:
Why You’ll Love It Here
This is an opportunity to have a direct impact on GolfNow’s growth story. You’ll shape how the brand attracts new golfers, builds stronger customer relationships, and creates more demand across the marketplace.
You’ll have the scope to set strategy, influence investment, lead a talented team, and partner across the business to turn ideas into measurable results. Just as importantly, you’ll help build a more connected marketing organization—one that combines brand strength, consumer insight, performance discipline, and speed to drive sustainable growth.
This position has been designated as hybrid, generally contributing from our Orlando office a minimum of three days per week.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
Job Description
The Opportunity:
GolfNow is looking for a Director, GolfNow Marketing to help shape the next phase of growth for one of golf’s leading digital marketplaces. This is a high-impact leadership role for a strategic marketer who knows how to turn consumer insight into demand, connect brand building with performance, and create marketing strategies that drive measurable growth.
You will lead GolfNow’s integrated consumer marketing strategy across the golfer lifecycle, with a focus on acquiring more new bookers, increasing repeat booking, reactivating lapsed golfers, and strengthening long-term customer engagement. You’ll connect golfer needs and marketplace priorities to coordinated programs that move customers from awareness to first booking—and from first booking to deeper, more valuable relationships with GolfNow.
This role sits at the center of Brand, CRM, Performance Marketing, Product, Marketplace, Analytics, Creative, Revenue, promotions, and activations. You’ll bring those capabilities together around a shared growth agenda, helping teams prioritize the highest-impact opportunities, move faster from strategy to market, and make smarter investment decisions based on measurable results.
Why This Role Matters: GolfNow has an opportunity to create a more connected growth engine—one that brings brand, acquisition, lifecycle, retention, and marketplace demand together under a clear consumer strategy. This leader will play a critical role in building that engine, creating stronger golfer engagement while generating incremental demand and sustainable business growth.
This position has been designated as hybrid, generally contributing from our Orlando office a minimum of three days per week.
What You’ll Do
- Own and evolve GolfNow’s integrated consumer marketing strategy, connecting brand, acquisition, repeat booking, retention, and reactivation to ambitious growth objectives.
- Develop strategies and programs that increase new booker acquisition and move more golfers from their first booking to their second, third, and beyond.
- Turn golfer insights, marketplace dynamics, and business priorities into high-impact marketing programs across brand, CRM, performance media, promotions, activations, content, and other consumer channels.
- Build a stronger marketing operating model that improves speed, clarifies ownership and decision rights, and enables teams to move from strategy to execution more effectively.
- Lead and develop a high-performing marketing team, setting clear goals, raising the strategic bar, and creating an environment where people can do their best work.
- Create strong, integrative partnerships across Product, Marketplace, Analytics, Creative, Revenue, CRM, Performance Marketing, and Brand to unlock new growth opportunities and improve business performance.
What You Bring:
- Significant experience leading consumer, brand, or integrated marketing within a direct-to-consumer, marketplace, digital, subscription, ecommerce, or similarly growth-oriented business.
- A track record of developing marketing strategies that build brands while also driving measurable acquisition, engagement, retention, or revenue growth.
- Deep understanding of consumer segmentation, positioning, messaging, integrated campaigns, and customer lifecycle strategy.
- Experience leading complex, cross-functional marketing initiatives across multiple channels and functions.
- Strong commercial instincts and the ability to connect consumer behavior, marketing investment, and performance data to business growth.
- Experience leading, developing, and inspiring high-performing teams.
- Strong executive presence and the ability to influence senior stakeholders, build alignment, and lead through complexity.
- An analytical mindset and comfort using data, testing, and measurement to make strategic decisions.
- Excellent written, verbal, and executive communication skills.
- Trust: Build credibility through sound judgment, integrity, and consistent follow-through.
- Teamwork: Bring teams together around shared consumer and business goals, building strong partnerships across functions.
- Transparency: Create clarity around priorities, performance, decisions, and tradeoffs.
- Agility: Adapt quickly as golfer behavior, market conditions, and performance insights evolve.
- Entrepreneurial Spirit: Spot growth opportunities, challenge assumptions, and turn ideas into action.
- Accountability: Take ownership for outcomes, follow through on commitments, and create clear expectations for performance.
Why You’ll Love It Here
This is an opportunity to have a direct impact on GolfNow’s growth story. You’ll shape how the brand attracts new golfers, builds stronger customer relationships, and creates more demand across the marketplace.
You’ll have the scope to set strategy, influence investment, lead a talented team, and partner across the business to turn ideas into measurable results. Just as importantly, you’ll help build a more connected marketing organization—one that combines brand strength, consumer insight, performance discipline, and speed to drive sustainable growth.
This position has been designated as hybrid, generally contributing from our Orlando office a minimum of three days per week.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.