What are the responsibilities and job description for the Digital Marketing Assistant position at Vermont College Of Fine Arts Inc?
Summary
The Digital Marketing Assistant will support the Chief of Staff in planning, implementing, and monitoring educational articles for the VCFA Learning Hub, perform keyword research for all marketing needs, and provide additional digital marketing support as needed.
This is a regular part-time position scheduled to work approximately 20 hours per week.
Key Responsibilities:
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Content Creation & Management:
- Conduct keyword research and compile priority target keywords lists for the college and each academic program
- Create copy for institutional articles and other web pages
- Primary article workflow manager responsible for working with departments to identify potential authors, and interact with article authors and staff to ensure timely publication of high quality articles
- Ensure every article meets content and technical guidelines before publishing
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Analytics & Reporting:
- Understand the basics of Google Search Console and Google Analytics to track and report on article performance and suggest improvements
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Website Management:
- Publish articles on VCFA’s website
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Marketing Support:
- Process payments for article authors
- Suggest improvements to process and priorities
Qualifications:
- Familiarity with digital marketing tools and platforms (e.g., Google Analytics, Mailchimp, Canva, WordPress, Google Search Console, Keywords Everywhere, Semrush, etc.)
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
Preferred Skills:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience)
- Experience with photo and video editing tools (e.g., Adobe Creative Suite, Canva)
- Knowledge of CRM systems or marketing automation platforms
- Basic understanding of SEO, GEO, LLM seeding, and PPC strategies is a plus
- A passion for writing, storytelling, or education is a bonus.
