What are the responsibilities and job description for the Media Specialist position at Veridic Solutions?
What's the Job?
- Execute and optimize retail media campaigns across key retail platforms including Target, CVS, Walgreens, and Sam's Club.
- Manage daily in-platform optimizations such as bids, budgets, keywords, and audience targeting to maximize campaign performance.
- Monitor and control spend pacing to ensure alignment with sales and ROAS objectives.
- Leverage platforms like Criteo and Pacvue to drive measurable outcomes including ROAS, sales growth, and operational efficiency.
- Analyze campaign performance data, generate insights, and communicate trends effectively to stakeholders.
What's Needed?
- 2–4 years of hands-on experience in eCommerce or retail media performance marketing.
- Proven experience executing campaigns across retailers such as Target, CVS, Walgreens, Sam's Club, Walmart, or Amazon.
- Experience working with self-service ad platforms like Criteo and Pacvue.
- Strong understanding of retail media KPIs including ROAS, CPC, and conversion rate.
- Ability to work with data, identify trends, and make data-driven optimization decisions.