What are the responsibilities and job description for the Field Marketing Manager position at Vega?
We’re Vega! One of the fastest-growing startups in cybersecurity - redefining the limits of Security Analytics and Operations.
We’re building a platform that will become the new AI-native operating system for the SOC, and we’re already making a significant impact at some of the world’s largest companies by improving detection, unlocking their data, and helping them save money. Want to join us and be part of the journey? This is your chance!
Reporting to the Field Marketing Director, we’re looking for a Field Marketing Manager to act as the in-region marketing owner for our go-to-market team.
You’ll align with the RVP Sales in the region to build quarterly territory plans, run high-impact programs that drive pipeline, and help scale repeatable field motions across events, ABM, partners, and community.
What You Will Do
What You Will Bring
We’re building a platform that will become the new AI-native operating system for the SOC, and we’re already making a significant impact at some of the world’s largest companies by improving detection, unlocking their data, and helping them save money. Want to join us and be part of the journey? This is your chance!
Reporting to the Field Marketing Director, we’re looking for a Field Marketing Manager to act as the in-region marketing owner for our go-to-market team.
You’ll align with the RVP Sales in the region to build quarterly territory plans, run high-impact programs that drive pipeline, and help scale repeatable field motions across events, ABM, partners, and community.
What You Will Do
- Own the regional field plan: Build quarterly plans aligned to regional sales priorities (new logos expansion), target account lists, and pipeline goals.
- Run pipeline-driving programs end-to-end: Executive roundtables, workshops, partner events, third-party conferences, and virtual experiences. You will own everything from concept to execution to follow-up.
- Execute ABM in the field: Partner with Sales to activate account-based plays (1 to few and 1 to many) that expand territory coverage and accelerate deals.
- Co-market with partners: Build and execute joint programs with channel partners, including co-branded events and regional activations.
- Plug into community and alliances: Work to activate local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates.
- Operational excellence: Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post-event conversion paths
- Measure what matters: Report weekly/monthly on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI.
- Own the regional budget: Plan spend, forecast, track, and optimize
What You Will Bring
- 2-4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred).
- Proven success partnering with Sales on territory planning and delivering measurable pipeline impact.
- Strong project management; you can run multiple programs simultaneously without dropping details.
- Experience with Salesforce and Hubspot and comfortable with basic attribution reporting.
- Clear communicator who can collaborate with Sales, SEs, partners, and executive stakeholders.
- Up to 25% travel in region (some international trips may be required)
- Experience running partner/channel co-marketing motions.
- Experience with ABM tools and field ABM playbooks.
- Familiarity with SOC/SIEM/security analytics audiences.