What are the responsibilities and job description for the Director of Marketing position at Vcheck?
About Vcheck
Vcheck is a human-led, technology-enabled due diligence background check firm, annually conducting over 18,000 international investigations. We specialize in risk-based assessments for lending, investments, KYC, vendor onboarding, M&A, IPOs, executive placements, and overall third-party portfolio risk. Our hybrid approach delivers the financial and reputational intelligence needed for confident decision-making.
Founded in 2012 and based in New York City, Vcheck has experienced rapid growth, industry recognition, and five consecutive appearances on the Inc. 5000 list.
About The Role
As Director of Marketing, you will be the chief architect of Vcheck’s market presence, merging strategic product positioning with a high-growth demand generation engine. You will own the narrative that positions our Portfolio Risk Management Platform as essential for Private Equity, VC, and Legal leaders, while simultaneously building the multi-channel strategies that put that narrative in front of the right buyers.
In this role, you will bridge the gap between "what we build" and "how we grow." You will oversee the evolution of our brand, lead the end-to-end go-to-market (GTM) strategy for new services, and build a scalable marketing function that converts market interest into revenue. You are a product marketer at heart who knows how to amplify a message through the right channels to drive measurable business impact.
What You'll Be Doing
Key requirements:
We're looking for someone who is passionate about joining a diverse team and is driven to achieve results through ownership, process optimization, and upstanding character. If this describes you, we encourage you to apply, even if you don't meet every requirement listed.
The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation:
You Will Be Joining a Cutting-edge Company, Where You Will Tackle Complex Challenges And Work With The Very Best In The Industry. In Addition, We Offer
Vcheck is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.
Vcheck expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.
The Pay Range For This Role Is
120,000 - 140,000 USD per year (NYC)
Vcheck is a human-led, technology-enabled due diligence background check firm, annually conducting over 18,000 international investigations. We specialize in risk-based assessments for lending, investments, KYC, vendor onboarding, M&A, IPOs, executive placements, and overall third-party portfolio risk. Our hybrid approach delivers the financial and reputational intelligence needed for confident decision-making.
Founded in 2012 and based in New York City, Vcheck has experienced rapid growth, industry recognition, and five consecutive appearances on the Inc. 5000 list.
About The Role
As Director of Marketing, you will be the chief architect of Vcheck’s market presence, merging strategic product positioning with a high-growth demand generation engine. You will own the narrative that positions our Portfolio Risk Management Platform as essential for Private Equity, VC, and Legal leaders, while simultaneously building the multi-channel strategies that put that narrative in front of the right buyers.
In this role, you will bridge the gap between "what we build" and "how we grow." You will oversee the evolution of our brand, lead the end-to-end go-to-market (GTM) strategy for new services, and build a scalable marketing function that converts market interest into revenue. You are a product marketer at heart who knows how to amplify a message through the right channels to drive measurable business impact.
What You'll Be Doing
- Integrated GTM & Demand Gen: Own the full launch lifecycle for new platform features, combining deep product positioning with targeted demand gen campaigns to drive both awareness and qualified pipeline.
- Narrative & Brand Authority: Refine the Vcheck story, ensuring our ROI-driven value propositions are consistently reflected across our website, thought leadership, and high-touch executive events.
- Sales & Revenue Enablement: Lead the creation of high-impact tools—from battle cards to pitch decks—that empower Sales to win complex deals, while ensuring the "top of the funnel" leads are high-intent.
- Market & Competitive Intelligence: Act as the internal authority on buyer personas (PE, VC, and Legal), using competitive research to influence both the product roadmap and our broader market category definition.
- Full-Funnel Optimization: Manage the marketing budget and tech stack, using data to track the performance of product-led campaigns and optimizing for customer acquisition and retention.
- Team Leadership: Lead and mentor a high-performing marketing team, fostering a culture that balances deep technical product knowledge with creative marketing execution.
Key requirements:
We're looking for someone who is passionate about joining a diverse team and is driven to achieve results through ownership, process optimization, and upstanding character. If this describes you, we encourage you to apply, even if you don't meet every requirement listed.
- 5 years of marketing experience, with a heavy concentration in Product Marketing for B2B SaaS, fintech, or risk management.
- Bachelor’s degree in Marketing, Business, or a related discipline.
- Strategic Architect: Proven ability to build positioning and GTM strategies that don't just "inform" the market, but actively "capture" it through demand generation.
- Storytelling Excellence: You can take complex investigative services and turn them into compelling, high-converting content for C-suite buyers.
- Data-Driven Leadership: Experience defining success metrics (MQLs, SQLs, CAC) and managing a budget to achieve those targets.
- Player-Coach Mentality: You are comfortable setting the strategy but are equally ready to jump in and help the team build a pitch deck or refine an email campaign.
- Cross-functional Influence: Strong ability to build trust with Product and Sales leaders, ensuring marketing is viewed as a primary driver of revenue.
- Self-Starter: You thrive in high-growth environments where you are expected to build structure and lead through ambiguity.
- Deep familiarity with the Private Equity, Venture Capital, or Corporate Development ecosystems.
- Experience in due diligence, background screening, or adjacent risk assessment markets.
- Knowledge of regulatory frameworks (KYC, AML, FCPA) as they relate to marketing messaging.
The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation:
- While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard.
- Specific vision abilities required by this job include close vision requirements due to computer work.
You Will Be Joining a Cutting-edge Company, Where You Will Tackle Complex Challenges And Work With The Very Best In The Industry. In Addition, We Offer
- Competitive compensation package, including equity
- Comprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones
- 401k plan with a 4% employer match
- Flexible vacation policy, encouraging you to take the time you need
- Annual wellness allowance to support your health and well-being
- Quarterly team events to keep us connected in a hybrid environment
- Play a vital role in shaping our company's future
- A fun and collaborative work environment where you'll be supported by a team of dedicated and collaborative colleagues
Vcheck is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.
Vcheck expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.
The Pay Range For This Role Is
120,000 - 140,000 USD per year (NYC)
Salary : $120,000 - $140,000