Senior Director of Marketing

Role Summary:

Vaughan Executive Partners has partnered with a regional retailer committed to delivering exceptional customer experience, strong community engagement, and operational excellence. With a strong market presence and a focus on innovation, the organization continues to evolve its brand, customer engagement strategies, and omnichannel capabilities.

The Senior Director of Marketing will serve as a key marketing leader responsible for developing and executing enterprise-wide marketing strategies that drive growth, customer engagement, and brand differentiation. This executive will oversee critical marketing functions including digital marketing, ecommerce, loyalty, customer engagement, social media, print media, and mobile marketing while translating business strategy into actionable initiatives.

Reporting to the senior executive leadership team, this role will partner cross-functionally with merchandising, operations, technology, finance, and field leadership to enhance customer experience, optimize marketing effectiveness, and support overall business growth.

Key Responsibilities

• Develop and execute integrated, omnichannel marketing strategies aligned with organizational goals and growth priorities.
• Partner with executive leadership to define short- and long-term marketing priorities, providing insights and recommendations based on market trends, customer data, and performance analytics.
• Lead and oversee core marketing functions, including digital marketing, ecommerce, loyalty, customer engagement, social media, and traditional marketing channels.
• Drive initiatives that improve marketing ROI, optimize spend, and increase the effectiveness of marketing programs across channels.
• Strengthen brand positioning and ensure consistent customer experience across all markets and touchpoints.
• Manage and optimize the marketing budget, ensuring investments align with strategic priorities and measurable business outcomes.
• Lead, develop, and mentor a high-performing marketing organization while fostering accountability, innovation, and continuous improvement.
• Collaborate with cross-functional teams including merchandising, operations, IT, finance, and store leadership to develop and execute programs that support enterprise objectives.
• Translate annual business plans into marketing roadmaps with clear KPIs, timelines, and measurable outcomes.
• Leverage customer insights, analytics, and market trends to inform strategy and proactively respond to changing consumer behaviors.
• Oversee talent development, performance management, coaching, and succession planning within the marketing organization.
• Represent the organization through industry partnerships, professional organizations, and relevant events.

Core Competencies:

• Bachelor’s degree required.
• Experience in multi-unit retail, grocery, restaurant required.
• 8 years of progressive marketing experience, with 3 years in a marketing leadership role overseeing teams and complex initiatives.
• Proven experience developing and executing comprehensive omnichannel marketing strategies.
• Demonstrated success leading marketing functions including digital, ecommerce, loyalty, customer engagement, and traditional marketing channels.
• Experience managing marketing budgets and delivering measurable business results.
• Strong business acumen with the ability to connect marketing strategies to revenue growth and enterprise objectives.
• Strong understanding of digital marketing, SEO, analytics, marketing technology platforms, and performance measurement frameworks.
• Demonstrated ability to use data and insights to drive decision-making and continuous improvements.
• Exceptional communication skills with the ability to influence and collaborate with executive stakeholders.
• Proven leadership capability with experience building, mentoring, and developing high-performing teeams.
• Strategic thinker with the ability to balance long-term vision with hands-on execution.