What are the responsibilities and job description for the Google Ads Associate position at Vastika Inc?
Skills: Google Ads, Google Ads Editor, Microsoft Ads, Bing Ads, Google Analytics (GA4), Salesforce, Tableau, Excel, Google Sheets, Search campaigns, Display campaigns, Performance Max, YouTube Ads, keyword research, negative keyword management, bidding strategies, ad copy writing, A/B testing, campaign budget management, landing page optimization, performance reporting, data analysis
Must Have:
- Minimum 3–5 years of hands-on experience managing Google Ads accounts including Search, Display, Performance Max, and YouTube
- Practical knowledge of Google Ads platform and Google Ads Editor including campaign setup, keyword research, and bidding strategies
- Strong analytical and quantitative skills with the ability to interpret campaign data, identify performance trends, and make data-driven optimization decisions
- B2B marketing experience, ideally within SaaS
- Background in FinTech or the financial/accounting industry
Nice to Have:
- Experience with Microsoft/Bing Ads
- Experience with enterprise reporting and BI tools, especially Tableau
- Experience in landing page optimization, ad copy writing, and A/B testing
- Experience with Google Analytics (GA4)
Additional Information:
- Interview Process: 2 to 3 rounds (One on One with Hiring Manager and Panel Interviews)
- Location: San Jose, CA
- Hybrid – 3 days onsite (Monday, Tuesday, Thursday), 2 days remote
- Contract Duration: 6-month contract