What are the responsibilities and job description for the Visual Designer & Content Strategist (Remote) position at VASL?
Location: Remote
Type: Full-Time
Timings: 4 PM – 1 AM (Pakistan Standard Time)
Experience: 3 Years
Job Overview:
We are growing our marketing team and looking for a talented Visual Designer & Content Strategist to elevate the quality, consistency, and impact of our brand communications. You will work closely with our Product Manager and Marketing Support Specialist to produce standout visual assets, short-form video, and content that resonates across digital channels, while also contributing to content planning and light strategy.
This is primarily a hands-on execution role, but we value someone who brings creative thinking to how content is shaped and sequenced, not just how it looks and sounds.
Key Responsibilities:
Visual Design & Production
• Design high-quality visual assets (social media posts, carousels, infographics, website visuals, presentations, case studies, etc.)
• Create and edit short-form video content, including motion graphics and basic animations
• Maintain strong visual consistency with brand guidelines across all assets and channels
• Produce PDF and offline marketing collateral (brochures, one-pagers, slide decks)
Content Quality & Proofreading
• Proofread all marketing content for grammar, clarity, tone, and accuracy before final delivery
• Perform detailed QA checks covering spelling, punctuation, alignment, layout, and visual balance
• Review assets holistically to ensure both visual quality and messaging consistency
Content Strategy Contribution
• Contribute to content planning discussions, bringing a visual perspective to how stories are told across formats
• Suggest format adaptations and creative approaches to maximize engagement across LinkedIn, email, and web
• Support content calendar execution by aligning visual asset production to planned campaign cadences
Collaboration & Communication
• Collaborate with the Product Manager, Marketing Support Specialist and broader team to understand requirements and refine creative outputs
• Clearly communicate design decisions and rationale when presenting work
• Operate effectively in a feedback-heavy, iterative environment with fast turnaround expectations
Core Requirements:
• Strong design skills with proficiency in video editing and motion design
• Tools/Skills: Figma, Canva, Adobe Creative Cloud (Photoshop, Illustrator, After Effects) AI-based creative tools
• Near-native English proficiency; exceptional grammar, clarity, and tone control
• Strong proofreading ability with high accuracy across written and visual content
• Exceptional attention to detail across both visual execution and written messaging
• Ability to follow and enforce brand guidelines consistently
• Comfortable working in a collaborative, revision-driven environment
• Able to operate with high autonomy in a remote environment
• Design high-quality visual assets (social media posts, carousels, infographics, website visuals, presentations, case studies, etc.)
• Create and edit short-form video content, including motion graphics and basic animations
• Maintain strong visual consistency with brand guidelines across all assets and channels
• Produce PDF and offline marketing collateral (brochures, one-pagers, slide decks)
Content Quality & Proofreading
• Proofread all marketing content for grammar, clarity, tone, and accuracy before final delivery
• Perform detailed QA checks covering spelling, punctuation, alignment, layout, and visual balance
• Review assets holistically to ensure both visual quality and messaging consistency
Content Strategy Contribution
• Contribute to content planning discussions, bringing a visual perspective to how stories are told across formats
• Suggest format adaptations and creative approaches to maximize engagement across LinkedIn, email, and web
• Support content calendar execution by aligning visual asset production to planned campaign cadences
Collaboration & Communication
• Collaborate with the Product Manager, Marketing Support Specialist and broader team to understand requirements and refine creative outputs
• Clearly communicate design decisions and rationale when presenting work
• Operate effectively in a feedback-heavy, iterative environment with fast turnaround expectations
Core Requirements:
• Strong design skills with proficiency in video editing and motion design
• Tools/Skills: Figma, Canva, Adobe Creative Cloud (Photoshop, Illustrator, After Effects) AI-based creative tools
• Near-native English proficiency; exceptional grammar, clarity, and tone control
• Strong proofreading ability with high accuracy across written and visual content
• Exceptional attention to detail across both visual execution and written messaging
• Ability to follow and enforce brand guidelines consistently
• Comfortable working in a collaborative, revision-driven environment
• Able to operate with high autonomy in a remote environment
Desired Experience
• Experience in SaaS, B2B, or technology marketing environments
• Familiarity with B2B content formats — LinkedIn, long-form web content, product marketing materials
• Exposure to content calendar management or campaign planning
• Understanding of how visual content supports lead nurturing and brand positioning