What are the responsibilities and job description for the Product Specialist position at VALLEY FORD INC?
We are growing and we are in need of Product Specialist. This is not your typical Automotive Sales Role. We offer a Base Salary and additional compensation based on learning, booked appointments and reviews. We also offer a full benefit package, 401K and lots of employee perks.
Our company’s vision is simple and non-negotiable:
We do not sell vehicles — we earn our customers’ business and trust.
We treat customers the same way we would treat friends and family. Transparency, respect, and hospitality are operating standards here — not buzzwords.
We are intentionally building a different kind of dealership experience. No pressure. No games. No hidden back rooms. No “Wizard of Oz” managers behind closed doors. Our managers are present, visible, and actively involved with customers.
If you believe buying a vehicle should be fun, comfortable, and transparent, you may be a fit here.
THIS IS NOT A TRADITIONAL SALES ROLE
We do not use the words sales, selling, or salesperson — by design.
Our frontline team members are Product Specialists.
A Product Specialist is:
- An educator, not a closer
- A guide, not a negotiator
- A host, not a pressure agent
What we do NOT allow:
- No slick talkers or “slicksters”
- No high-pressure tactics
- No closers or closer mentality
- No manufactured urgency
- No manipulation or psychological tricks
- No scripts designed to corner customers
If you identify as a “closer” or thrive on pressure-based selling, this is not the right role for you.
WHAT YOU WILL DO
As a Product Specialist, you are responsible for the entire customer experience, not price negotiation or profit control.
You will:
- Create a welcoming, low-pressure environment for customers
- Act as an expert on vehicle technology, features, and benefits
- Qualify customers using a structured Wants & Needs process
- Present vehicles using a Good / Better / Best approach
- Coordinate openly with desk managers (who present the deal structure)
- Ensure customers understand their vehicle before they leave
- Phone pairing
- Technology setup
- Feature explanations
- Follow up professionally to ensure a world-class experience
WHAT YOU WILL NOT DO
- You will not negotiate pricing
- You will not control profit
- You will not pressure customers to buy
- You will not disappear to “talk to a manager”
Our desk managers handle pricing and structure openly and directly with the customer.
COMPENSATION & PAY PHILOSOPHY
This is a salary performance-based role, designed around what you can control.
- Base Salary: $36,000/year
- Performance Incentives: Monthly, uncapped
- Average Performers: $50,000–$60,000/year
- Top Performers: $80,000
Incentives are based on:
- Customer experience & CSI
- Units delivered
- Process compliance
- OEM training & certification
You are not paid on gross profit — because you do not control it.
WHO WE ARE LOOKING FOR
We are looking for professionals who:
- Enjoy educating and helping people
- Are comfortable with transparency
- Value process and accountability
- Are confident without being aggressive
- Care about customer experience and follow-through
- Want long-term stability, not quick wins
Automotive experience is helpful but not required.
Hospitality, technology, or customer experience backgrounds translate very well.
REQUIREMENTS
- Strong communication and listening skills
- Willingness to complete OEM training and certification
- Comfort using CRM systems
- Professional appearance and punctuality
- Ability to work a full-time schedule including weekends
WHY THIS ROLE IS DIFFERENT
- No pressure culture
- No hidden decision-making
- Managers on the floor, not behind doors
- Clear separation of responsibilities
- Pay plans that reinforce the right behavior
- A culture built on earning trust, not forcing transactions
We don’t ask customers to take our word for it.
We invite them to experience it for themselves.
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Dental insurance
- Vision insurance
- Supplemental voluntary insurances available.
- Life Insurance is fully funded by the employer
- Employee assistance program
- Employee discount
- Paid time off
- Birthday day off
- Recognition for longevity
- Parental leave
- Referral program
- Health Club/Recreation Center membership reimbursements
- Employee Team Member Programs and more!
Qualifications:
REQUIREMENTS
· Strong communication and listening skills
· Willingness to complete OEM training and certification
· Comfort using CRM systems
· Professional appearance and punctuality
· Ability to work a full-time schedule including weekends
WHY THIS ROLE IS DIFFERENT
· No pressure culture
· No hidden decision-making
· Managers on the floor, not behind doors
· Clear separation of responsibilities
· Pay plans that reinforce the right behavior
· A culture built on earning trust, not forcing transactions
We don’t ask customers to take our word for it.
We invite them to experience it for themselves.
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Dental insurance
- Vision insurance
- Supplemental voluntary insurances available.
- Life Insurance is fully funded by the employer
- Employee assistance program
- Employee discount
- Paid time off
- Birthday day off
- Recognition for longevity
- Parental leave
- Referral program
- Health Club/Recreation Center membership reimbursements
- Employee Team Member Programs and more!
Salary : $10,000 - $25,000