Marketing Manager

Vacuum Process Engineering, Inc., known as VPE, is an exciting special-process manufacturing company for defense, semiconductor, energy markets that is growing. VPE technologies have applications in defense, medical, semiconductor, energy, and commercial aviation. There is never a dull day at VPE; we’ve been in business for 45 years and have 5 buildings with over 200,000 sq. ft. of manufacturing space. We offer competitive pay and a comprehensive benefits package. We are seeking an additional team member to build and lead our Marketing team; a dedicated individual with good work ethics that is seeking a long-term career with a stable company.

Summary:

This role is new to the Company and will play a central role in the growth and future of VPE. The Marketing Manager is responsible for the development, planning, and execution of VPEs marketing initiatives and goals. The primary focus is driving opportunities for revenue through successful marketing strategies and campaigns, working in concert with sales. The ideal candidate will have a strong technical background and will be able to identify new business opportunities in companies and industries that can benefit from VPEs unique metal joining processes. The candidate will also be able to educate potential customers on these processes and explain how VPE can help address their pain points.

Essential Duties and Responsibilities:

• Create, develop, prioritize, and implement comprehensive marketing strategies that align with company objectives and goals
• Create and manage a marketing budget and allocate appropriate resources for all marketing campaigns. Build and maintain annual market plan
• Use any and all tools to create and prioritize marketing campaigns
• Work closely with sales team to analyze market and relevant industry trends, and unmet customer needs, and key growth drivers.
• Develop sales tools, and creative content to support sales teams.
• Collaborate with internal department and external customers to execute our marketing initiatives
• Collaborate with website developers, gather and analyze website activity and generate ideas to create opportunities to increase website traffic
• Develop relationships with key stakeholders in target industries. Represent the Company at events and conferences as necessary
• Collaborate closely with Sales, Production, Engineering and Finance to ensure that team is properly aligned with company’s marketing goals
• Manage market communications during any crises, or reputational issue, and maintain VPE’s brand integrity
• Other marketing tasks as assigned by CEO

Supervisory Responsibilities:

This is the first time the Company has initiated a marketing effort – play a part in creating the role from scratch and leave your mark. As the marketing efforts commence, you will be responsible for building the department.

Education and/or Experience:

Bachelors’ Degree (B. S.) in Marketing. An Engineering or Materials Science Degree is also preferred.

Language Skills:

Ability to articulate effectively and precisely both verbally and in writing, as well as create marketing material that makes a clear call to action. Must be able to create and conduct presentations to groups of internal/external stakeholders and potential customers.

Computer Skills

Well versed in the latest office technology, software, including O365, project management and collaborative software/apps

Certificates, Licenses, Registrations:

Current Driver's License

Other Skills and Abilities:

5 years’ experience in a manufacturing environment

5 years in an Engineering and product management support/sales role

Proven ability to create and develop successful marketing campaigns designed to educate the customer

Must show ability to drive results within the organization by using leadership and creative thinking

Innate inquisitiveness in “how things work” both mechanically and physically

Critical thinking and able to work independently

Must have strong attention to detail and show the ability to learn quickly

Requires excellent multitasking skills.

Ability to form and maintain good relationships across multiple departments and clients

Maintain professionalism while working under pressure and deadlines

Experience with AS9100 / ISO 9001 / ITAR desirable but not required

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 15 pounds.