What are the responsibilities and job description for the Sr Analyst, Marketing Analytics position at Vaco by Highspring?
About the Role
Our client — a well-established, growth-focused organization in the Orlando market — is looking for a Senior Analyst to join their Marketing Analytics team. This is a high-impact, hybrid role for someone who thrives at the intersection of data and marketing strategy. You''ll work closely with Marketing, Analytics, and cross-functional leadership to measure campaign performance, uncover customer insights, and drive smarter investment decisions across digital and offline channels.This is a rare opportunity to step into a mature attribution and measurement environment where your work will directly shape how the organization understands its customers and optimizes growth.
What You''ll Do
Marketing Performance & Channel Optimization- Analyze performance across paid and owned channels to surface trends and optimization opportunities
- Deliver insights on audience targeting, campaign effectiveness, creative performance, and spend ROI
- Support acquisition efficiency improvements and conversion rate analysis
Customer & Audience Analytics
- Analyze customer behavior, funnel performance, and audience segmentation
- Identify high-value customer segments and lifecycle engagement patterns
- Support customer acquisition, retention, and loyalty-focused initiatives
Attribution, Measurement & Experimentation
- Leverage and refine a mature multi-touch attribution framework
- Design and analyze A/B tests, holdout studies, and incrementality experiments
- Partner with stakeholders to improve measurement methodologies and reporting consistency
Reporting & Data Collaboration
- Build and enhance scalable dashboards and reporting tools for marketing and leadership teams
- Query and analyze large datasets using SQL and cloud-based platforms
- Automate reporting processes and validate tracking/campaign data accuracy
What We''re Looking For
Must-Haves- 4 years of experience in marketing analytics, digital analytics, or growth analytics
- Strong command of SQL and experience working with large datasets
- Hands-on experience with Google Analytics, Looker Studio, Power BI, and/or BigQuery
- Solid understanding of attribution models, A/B testing, and multi-channel performance measurement
- Experience with customer segmentation, funnel analysis, or audience analytics
- Ability to translate complex data into clear, actionable business insights for both technical and non-technical audiences
- Bachelor''s degree in Marketing, Analytics, Statistics, Economics, Math, Computer Science, or related field
Nice to Haves
- Experience with Python, R, or Databricks
- Familiarity with incrementality testing and advanced attribution concepts
- Background in customer lifecycle, retention, or loyalty-driven businesses
- Exposure to AI tools or automation workflows for analytics efficiency
- Basic familiarity with APIs, marketing technology platforms, or HTML
Salary : $50