Senior Growth Marketer - SEM

About VacationRenter

VacationRenter is a global travel platform that brings all types of accommodations into one place, making it easy for travelers to find the perfect stay.

From private homes and beachfront villas to city apartments and hotels, VacationRenter offers one of the most extensive selections of properties worldwide and simplifies the entire search experience. Behind the scenes, VacationRenter’s technology analyzes millions of listings and billions of data points to surface the best options for every trip.

Launched out of Wilbur Labs in 2018, VacationRenter quickly became one of the fastest growing travel startups ever, surpassing $1 billion in gross bookings in just two years. The company is led by a team of seasoned travel industry leaders.

About This Role

VacationRenter is seeking a highly skilled, hands on, detail-oriented Senior Growth Marketer - SEM to help scale our global paid search programs. This role requires a unique blend of high-level strategic thinking and roll-up-your-sleeves execution. You will play a key role in driving VacationRenter’s growth and shaping the acquisition roadmap, while simultaneously thriving in the day-to-day details.

This is a deeply hands-on position for someone who enjoys building campaigns from the ground up, optimizing at a granular level within the platforms, and driving tangible performance improvements through rigorous testing and analysis.

Day-to-day, you will be responsible for managing and scaling campaigns, constantly identifying new opportunities for efficiency and growth, and partnering cross-functionally with Product, Engineering, and Business Intelligence.

The ideal candidate brings deep paid search expertise, sharp analytical skills, and a proven track record of driving impactful results within complex, high-volume accounts.

This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.

Role & Responsibilities

• Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages.
• Own the day-to-day granular account structure—including campaigns, ad groups, keywords, and creatives—building for both immediate performance and long-term scalability.
• Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI.
• Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency. Contribute directly to the evolution of our internal tooling.
• Proactively identify and execute on opportunities to profitable growth from paid search.
• Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies.
• Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey.
  
  

Minimum Qualifications

• BA/BS degree or equivalent practical experience
• 5 years of search engine marketing experience (Google, Bing)
• Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools
• Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
• Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
• Demonstrated experience creating and optimizing successful marketing campaigns
• Complex advertising account management experience
• Strong attention to detail and highly adaptable
• Self-starter who will thrive in an ambiguous startup environment
• Competitive, entrepreneurial mindset
  
  

Preferred Qualifications & Prior Experience

• Experience working in a high-growth startup environment
• Background in the travel industry
• Proven expertise in leveraging advanced AI tools, platforms, and workflows
• Prior experience working on search experience products
• Proficiency in campaign translation and localization
• Experience with marketing attribution modeling
  
  

Benefits & Perks

• Competitive salary equity
• Top-tier laptop provided
• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus
• Team offsites/activities
  
  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.