Growth Marketer - Digital Marketing

About VacationRenter

VacationRenter is a global travel platform that brings all types of accommodations into one place, making it easy for travelers to find the perfect stay.

From private homes and beachfront villas to city apartments and hotels, VacationRenter offers one of the most extensive selections of properties worldwide and simplifies the entire search experience. Behind the scenes, VacationRenter’s technology analyzes millions of listings and billions of data points to surface the best options for every trip.

Launched out of Wilbur Labs in 2018, VacationRenter quickly became one of the fastest growing travel startups ever, surpassing $1 billion in gross bookings in just two years. The company is led by a team of seasoned travel industry leaders.

About This Role

VacationRenter is seeking a Growth Marketer to help shape the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers.

You’ll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You’ll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution.

The ideal candidate is someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who’s excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation.

This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.

• Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
• Develop and manage growth strategies for marketing channels and eventually app
• Build and execute a performance media strategy
• Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
• Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
• Lead experimentation across creatives, bidding strategies, audiences, and channels
• Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
• Monitor and report on campaign performance, uncover insights, and iterate quickly

• 5–7 years of experience in growth or performance marketing
• Proven track record of scaling paid campaigns efficiently across multiple channels
• Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
• Strong analytical mindset with comfort in A/B testing and data analysis
• Excellent communication skills and ability to work cross-functionally
• Experience with emerging technologies, including AI to automate workflows and increase efficiency
• Startup or high-growth company experience is a plus

• Prior startup experience working at an early-stage company
• Background in the travel industry
• Demonstrated experience creating and optimizing successful marketing campaigns
• Prior experience working on search experience or marketplace products
• Experience with marketing attribution modeling
• Complex advertising account management experience
• Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
• Experience leveraging AI tools to generate marketing content (static image and short-form video)
• Prior experience working with multiple brands

• Competitive salary equity
• Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus
• Team offsites/activities