Marketing & Comm Specialist - College of Education Deans Office

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Thank you for your interest in joining the University of Wyoming. Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today! 

Why Choose Us? 

At the University of Wyoming, we value our employees and invest in their success.  Our comprehensive benefits package is designed to support your health, financial security, and work-life balance.  Benefits include: 

• Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan. 
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs. 
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. 
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. 
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources. 

At the University of Wyoming, we are committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary. 

JOB TITLE:  

Marketing and Communication Specialist  

JOB PURPOSE:

Provide leadership in the design and development of marketing and public relations strategies. Provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Builds and executes marketing strategy for the College of Education. Establish marketing goals and develop systems to track effectiveness, making recommendations as needed to increase effectiveness. 
• Manage the College's digital, print and multimedia creative content (internal/external websites, emails, newsletters, signage, viewbooks, magazines, etc.) 
• Manages College-level social media accounts, generate compelling content, and post in a timely manner. 
• Collaborates with College-level stakeholders to achieve marketing goals (awareness, enrollment, retention, scholarship, etc.)
• Assists in the development and distribution of internal communications.
• Supports the College's reputation among campus, statewide and national audiences through press releases, faculty/student highlights and achievements, and awareness marketing. 
• Development and/or communication of informational programs to enhance and maintain favorable perceptions of an organization's accomplishments or agenda. Prepare or edit organizational publications for internal and external audiences. Create informational content that supports the University brand for print, web and social media formats. Increase the visibility of the organization in all media areas.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services.
• Establish or maintain cooperative relationships with student groups, representatives of governmental, community, employee, public interest groups, and news and other media.
• Identify trends or key group interests or concerns or provide advice on staying current with techniques and approaches.
• Provide a website strategy and plan content updates regularly for both the external college website while driving internal communication.
• Provide direction and assistance on the most appropriate way to present information and ways to engage the audience.  Write press releases and coordinate photo opportunities.
• Coordinate special events to promote relations with students, alumni, retirees, and a variety of VIPS.
• Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill.  Work closely with appropriate external resources to ensure efficient functionality of resources.

SUPPLEMENTAL FUNCTIONS:

• Perform miscellaneous job-related duties as assigned.
• Attend and participate in training and other professional development activity.
• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

COMPETENCIES:

• Attention to Detail
• Technical/Professional Knowledge
• Formal Presentation Skills
• Strategic Planning
• Quality Orientation
• Analysis/Problem Identification 

MINIMUM QUALIFICATIONS:  

Education:  Bachelor's degree, preferably in Business, Marketing or related focus

Experience:  At least 4 years work-related experience

Required licensure, certification, registration or other requirements:  Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP. 

DESIRED QUALIFICATIONS:   

• Experience in Higher Education Marketing
  Demonstrated experience developing and executing marketing and communication strategies within a college or university setting, with an understanding of academic audiences, enrollment goals, and institutional branding.
• Proficiency in Digital Content and Analytics Tools
  Experience managing websites, social media platforms, email marketing systems, and content management systems (CMS), along with the ability to analyze performance metrics and optimize campaigns for engagement and effectiveness.
• Strong Storytelling and Media Relations Skills
  Proven ability to create compelling written and multimedia content (e.g., press releases, feature stories, videos) and build relationships with media outlets and stakeholders to enhance organizational visibility and reputation.

REQUIRED APPLICATION MATERIALS:

Complete the online application.  The department additionally requests candidates upload the following document(s) for a complete application: 

1. Cover letter 
2. Resume or C.V. 
3. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position). 

WORK LOCATION: 

On-campus: This position provides vital support to campus customers, and the successful candidate must be available to work on campus. 

 HIRING STATEMENT/EEO:   

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu.  

ABOUT LARAMIE: 

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn  more about Laramie by visiting the About Laramie website. 

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range and the metropolitan Denver area. Laramie’s beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/