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Senior Specialist, Performance Marketing Optimization

Utah SHRM
Alexandria, VA Full Time
POSTED ON 4/18/2026
AVAILABLE BEFORE 5/17/2026
Company: SHRM

Industry: Human Resource Management

Level: Salary

Job Family: Marketing & Content

Location: Alexandria, VA

Compensation: $85,000 to $100,000 per year

About Us

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!

Don’t see your dream job? Apply here to join our talent community!

To view our Statement of Accessibility, click here.

For More Information:

website: www.shrm.org

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Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text

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Overview

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Summary

The Senior Specialist, Performance Marketing Optimization helps SHRM understand what’s driving results across our marketing efforts and where we can ...

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Job Description

Working closely with SHRM’s Business Intelligence team—and collaborating daily with Growth, Martech, Content, and Channel owners—the Senior Specialist turns ...

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Work Environment

This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during ...

Responsibilities

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Performance

Help define, refine, and maintain KPIs, benchmarks, and scorecards that guide SHRM’s marketing investment and strategic priorities. Stay aware of evolving ...

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Marketing

Develop and maintain clear, easy-to-understand marketing performance summaries that highlight key trends. Track results across the full marketing ...

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Reporting

Work with Martech and Automation teams to ensure tools, tracking, and processes support accurate reporting and meaningful insights.

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Goals

Support quarterly business reviews and executive updates through summaries, visuals, and storytelling that connect marketing activity to outcomes. Provide ...

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Collaboration

Collaborate closely with the Business Intelligence team to align metrics, share learnings, and ensure consistent visibility across the organization.

Requirements

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Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field. 4–6 years of experience in marketing performance, insights, reporting, or ...

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Skills

Strong understanding of marketing funnels, channel performance, and campaign evaluation. Ability to simplify complex information and communicate clearly with ...

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Initiative

Highly collaborative approach and ability to work cross-functionally across multiple teams and priorities. Strong attention to detail, reliability, and commitment to ...

For More Information:

website: www.shrm.org

Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube

Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text

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  • video_library 3 Videos

Salary : $85,000 - $100,000

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